Welcome back to the Emajin Golf Podcast: Beyond the 19th.

In this episode, we sit down with Tom Lawrence and Oliver Faulkner from Solos Socks for an honest conversation about building a business from the ground up, backing yourself before you feel fully ready, and learning through action rather than waiting for the perfect plan.

Tom and Oliver share the realities of starting and growing a business in today's environment, from navigating uncertainty and making decisions on the fly, to understanding the importance of execution, consistency, and momentum. Their approach is grounded in taking opportunities when they appear and figuring things out through experience.

We explore:

• Why waiting for the "perfect time" often holds people back • The value of execution over overthinking • What they learned while building without a clear blueprint • How consistency and adaptability drive long-term growth • The mindset required to navigate uncertainty in business • Why acting creates opportunities that planning alone never will

Throughout the conversation, Tom and Oliver reflect on the lessons that come from building something in real time, including the wins, the mistakes, and the importance of staying adaptable as the business evolves.

🎧 Tune in now for a practical and relatable conversation on entrepreneurship, execution, and building momentum through action.