I’m joined by Ben Hardy-Jones, Sustainability Lead at the Desert Vipers. Ben is responsible for measuring and reducing the Desert Vipers' environmental impact, identifying ways to drive widespread sustainability efforts within the community and through partnerships, and championing sustainability to mass audiences through media.

In this episode, we discuss kit, and why it has been a key focus for the Desert Vipers over this past season. We talked about how being new to the industry gave Ben a fresh perspective, why 94% of their plastic footprint came from kit, and how he’s navigated partnerships, commercial pressures, and fan expectations while keeping sustainability front and centre.

Ben gives us an honest, insightful look at what it really takes to embed sustainability into a fast-moving, high-profile sporting organisation. From tackling plastic in kit and reshaping supply chains to navigating internal buy-in and the complexity of sponsorship logistics, this episode is packed with practical lessons for anyone working at the intersection of sport and sustainability.

We explore why being new to the industry can be a superpower, the hidden environmental impact of sports kit, and how to build trust with suppliers, staff, and players. Ben talks about making brave decisions in uncertain conditions, why iteration often beats perfection in sustainability work, and how kit redistribution can create meaningful social impact.

This conversation goes beyond carbon metrics and annual reports. It’s about taking bold action, staying honest about what’s within your control, and being willing to iterate, fail, and try again. If you work in sport, sustainability, or anywhere between the two, this one is packed with insights you won’t want to miss.

🔗 Connect with Ben: Ben Hardy-Jones on LinkedIn