In this episode, I sit down with Neil Meredith, an industry leader in the world of sport and tech who often finds himself bridging the gap between innovative start-ups, brands, and football clubs. While Neil doesn’t come from a sustainability background, he’s developed a deep understanding over the years of what it means to shift from irresponsible to responsible practices, particularly when it comes to product and partnerships in football.

We dive into the evolution he’s witnessed across his career, the operational challenges clubs face, and why there can be a disconnect between communication between smaller brands and large clubs. Despite the constraints, Neil believes that football really does care about sustainability—it just needs to navigate a complex landscape to make it happen.

What makes this conversation especially meaningful is Neil’s grounded, down-to-earth approach and the ability to see sustainability from all sides - both understanding the commercial constraints but also the opportunities. We talk not only about the practical side of the industry but also about how important communication and skills such as resilience, empathy, and kindness are. Qualities that are often overlooked but crucial to making real change in the day-to-day business of sport.

If you're curious about how sustainability meets football, and what it takes to make change from the inside out, this one’s a must-listen.