Powering Productivity

S4E10 Quiet Strength: How Introverted Founders Build Community, Cashflow & Belonging in Neighbourhood Coworking, with Melissa Richards


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What does it really take to build a thriving neighbourhood coworking space as an introverted founder especially when you’re juggling cashflow, confidence, and community in equal measure?

In this episode of Powering Productivity, Suzanne sits down with Melissa Richards, founder of Buick Mackane, a vibrant creative coworking, meeting and event space in the heart of Newbury.

The conversation is honest, warm, and deeply relatable for anyone running a small hub or micro business especially those balancing people-first values with real-life energy and capacity.


Quote from the episode:

“I never really felt I belonged anywhere until I created the space I needed myself — and then I realised others needed it too.”


Together, we explore the quiet strength behind independent operators, the courage it takes to show up consistently, and the beauty that unfolds when community forms in the smallest everyday moments.


Some of the highlights:

  • Creating a coworking space as an introverted founder

  • Balancing confidence, cashflow and community connection

  • Navigating COVID, reopening and keeping the doors open

  • Why design, atmosphere and energy shape your member mix

  • Freelancing as a bridge to financial stability

  • How private offices change the sustainability model

  • The emotional load of holding space for others

  • Why “belonging” is built through small, consistent acts

  • Managing energy, boundaries and burnout as a solo operator

  • The value of members who become your extended team

  • Baby-step confidence, comparison traps, and showing up in your own way

Timestamps:

00:00 — Welcome to Powering Productivity

00:48 — Meet Melissa: From freelance insights to founding Buick Mackane

02:45 — The search for a workspace that felt right

03:50 — Building community from scratch

04:58 — Launching during COVID & navigating the second lockdown

06:42 — Freelancing as a financial safety net

07:30 — How design shaped Buick’s community

09:25 — The power of quirky, creative, non-corporate space

10:00 — Cashflow realities & the turning point towards private offices

12:20 — Why private offices bring sustainability + freedom

14:10 — Events, energy and the “ideal” building setup

15:57 — Balancing freelancers, local SMEs & remote corporate teams

17:10 — Encouraging shy members to connect

18:30 — The hidden emotional labour of community building

20:00 — Collaboration, events and members sparking new ideas

21:50 — Introverted founders: leadership, energy & boundaries

23:40 — Recharging after hosting: managing energy well

25:00 — Letting members support you too

26:58 — Who holds the space for the operator?

27:57 — Delegation, extended teams & knowing when to accept help

29:10 — Comparison traps & showing up despite self-doubt

30:53 — Baby steps, consistency and what really builds confidence

32:45 — Listening deeply to what your members actually need

34:38 — Reading between the lines & navigating quiet feedback

35:10 — Unexpected, magical moments of community

36:30 — Where to find Melissa and Buick Mackane online


Links & Resources:

Buick Mackane Coworking (Newbury, UK)

The Quiet Reset – Free Guide:

7 Signs You’re Quietly Carrying Too Much


If you’re a micro business owner or neighbourhood coworking operator who often feels like you’re carrying too much I hope this episode reminds you that you’re not alone.

There is quiet strength in the work you do, and community grows from the small, consistent actions that never make the headlines but change lives every day.

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Powering ProductivityBy Suzanne Murdock