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SaaS in Indianapolis -- The ExactTarget Growth Journey: A Conversation with Scott Dorsey, Former CEO of ExactTarget, and David Yuan, General Partner at TCV
Marketing automation company ExactTarget was ready to IPO in 2009. The S-1 filing was done, and Wall Street was receptive. But CEO Scott Dorsey decided to stay private and scale the company with strategic investments. In the fall of 2009, he reached out to David Yuan, General Partner at TCV, for a significant investment. The low-profile midwestern SaaS company then scaled past 100 million in revenue, transformed its industry, and was acquired by Salesforce.com. Listen to Dorsey and Yuan as they relive the high points of an epic growth journey.
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By TCVMarketing automation company ExactTarget was ready to IPO in 2009. The S-1 filing was done, and Wall Street was receptive. But CEO Scott Dorsey decided to stay private and scale the company with strategic investments. In the fall of 2009, he reached out to David Yuan, General Partner at TCV, for a significant investment. The low-profile midwestern SaaS company then scaled past 100 million in revenue, transformed its industry, and was acquired by Salesforce.com. Listen to Dorsey and Yuan as they relive the high points of an epic growth journey.