Here are some brief show notes for The Trusted Way podcast episode:

- Introduction to SeedTrust CEO Adam Winder and his background in banking

- Overview of SeedTrust's mission to provide secure and transparent escrow services for surrogacy and egg donation journeys

- Discussion of how SeedTrust got started and saw a need to improve escrow services using technology

- Explanation of why escrow is critical for surrogacy journeys and the importance of keeping money safe

- Insights into SeedTrust's unique relationship with clients and partners in the surrogacy ecosystem

- Details on SeedTrust's 5 step approval process for maintaining security checks and balances

- Tips on questions to ask escrow providers about security, transparency, and team expertise

- Importance of relationships and community in ethical assisted reproduction

Key takeaways:

- Escrow provides critical protection for intended parents' money in surrogacy journeys

- Technology innovations allow for more transparency and engagement between parties

- A rigorous approval process maintains security through checks and balances

- Ask escrow providers about their expertise, security standards, and client transparency

- Surrogacy relies on an entire community working together ethically