Rupert Maconick sits down with Sarah Colamarino for a chat about their brand-sponsored documentary collaboration for J&J, "5B." Sarah shares valuable insights into why Johnson & Johnson chose to sponsor a documentary and how major brands can harness the power of a brand-sponsored doc to connect emotionally with shareholders.

Sarah Colamarino is a brand and marketing consultant with 30+ years of experience at Johnson & Johnson, most recently as Vice President, Corporate Brand Equity and Partnerships.

Rupert Maconick is the Founder and Executive Producer of Saville Productions. Saville Productions works with major brands to produce brand-sponsored films and documentaries on a wide range of social and environmental issues.