<p>“I have a dream…Ask not what your country can do for you…The only thing we have to fear is fear itself…” Why do some words and phrases lodge in our memories, while most of what we hear passes by barely noticed? This is the quality Chip and Dan Heath call “stickiness,” and it doesn’t happen by accident. In this week’s episode, the Guys discuss the qualities that make words “sticky,” and describe 5 ways to make sure your words will be remembered.</p>

“I have a dream…Ask not what your country can do for you…The only thing we have to fear is fear itself…” Why do some words and phrases lodge in our memories, while most of what we hear passes by barely noticed? This is the quality Chip and Dan Heath call “stickiness,” and it doesn’t happen by accident. In this week’s episode, the Guys discuss the qualities that make words “sticky,” and describe 5 ways to make sure your words will be remembered.

<p>“I have a dream…Ask not what your country can do for you…The only thing we have to fear is fear itself…” Why do some words and phrases lodge in our memories, while most of what we hear passes by barely noticed?&nbsp;This is the quality Chip and Dan Heath call “stickiness,” and it doesn’t happen by accident. In this week’s episode, the Guys discuss the qualities that make words “sticky,” and describe 5 ways to make sure your words will be remembered.</p>

Say it Sticky [E51]

Your ultimate level of success depends on your ability to express yourself in a creative, confident, and compelling way. Whether you speak, teach, or write, the same underlying principles of communication will guarantee excellence in whatever you do. The Communication Guys podcast teaches those timeless, universal principles and applies them to all forms of communication: spoken and written, personal and public, platform and small group. Tim Downs is a professional speaker, communication trainer, novelist, and cartoonist whose work has appeared in newspapers from the New York Post to the Los Angeles Times. Dr. Tom Barrett is an internationally recognized expert in the psychology of success who specializes in teaching communication skills, emotional intelligence, and business development to entrepreneurs and business leaders.

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Say it Sticky [E51]

Say it Sticky [E51]

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