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In this raw and emotional episode, Oshea — founder of Step It Up Footwear — shares his powerful journey from growing up in a rough neighbourhood to building a successful shoe brand. He opens up about surviving a near-fatal stabbing, battling COVID, and doing business with legends like DJ Drama and Rich Homie Quan.

We dive into entrepreneurship, trauma, fatherhood, social media’s impact on youth, and the importance of strong role models in the community. This is more than a podcast — it’s a testimony of survival, growth, and purpose.

👟 Hustle. 💔 Trauma. 💼 Business. 💪 Resilience.

Timestamps:
2:22 – Oshea talks Step It Up Footwear and starting his brand
3:17 – Growing up in the struggle & hustler mentality
4:15 – Customer pet peeves in the shoe game
6:12 – Credit, buying property, and financial game
7:30 – Working with DJ Drama & Rich Homie Quan
10:50 – Favorite retros & sneaker collection
15:20 – Oshea’s battle with COVID
21:36 – Going to the hospital & near-death experience
29:30 – Oshea unfortunate incident 
29:41 – Rushed to the hospital, losing blood, and surgery
32:32 – Trauma aftermath & applying for a gun license
37:50 – Working in schools, mentoring youth, and healing
45:50 – Social media’s impact on the new generation
51:40 – The politics behind COVID and crowd control
58:27 – Raising his son & building generational wealth
1:06:36 – Entrepreneurship & real estate

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🎧 Background beats by: @Beatdown_music

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