If you are not prepared to suffer, just give up ! says Paul, who has grown La Belle Vie with zero marketing in the last 3 years. How did he go from 0 to more than 10,000 loyal customers buying their groceries and getting premium fresh products and more delivered in the next hour from La Belle Vie website ? Have a listen to Paul's incredible story, experience and tips as we caught up with him a few days before announcing a €5.5M fund raise with investors including Station F founder Xavier Niel... And feel free to try LaBelleVie.com with an exclusive promo code for Hold Tight readers shares by Paul in this episode !