In this inspiring fireside chat from EVERYWHERE Event Marketing Summit 2025, founder Heidi Luerra shares how she built RAW Artists from her kitchen table during a recession into one of the largest independent arts showcases in the world. Hosted by Craig Heron (Director of Marketing at Vesta), this conversation dives into the creative, operational, and marketing lessons behind scaling a grassroots event series into a global brand.Heidi opens up about:🎨 Starting RAW Artists with $0 and a vision to give creators a platform🚐 Growing from 1 city to 70+ through community building and bold experimentation💡 Using proprietary event technology to streamline production and promotion👥 Managing creative teams and maintaining quality at scale🌍 Expanding internationally and adapting to new markets💪 The real challenges of leadership, burnout, and staying true to missionWhether you’re an event organizer, marketer, or creative entrepreneur, this conversation offers an honest look at the systems, resilience, and passion it takes to scale a creative movement.📍 Filmed at EVERYWHERE 2025Omaha, Nebraska | March 15–16, 2025A summit for event marketers and organizers shaping the future of live experiences.Hosted by Vesta, with support from Prekindle and RAW Artists.🔗 Join the EVERYWHERE CommunityConnect with event marketers year-round, access full session recordings, and get updates for EVERYWHERE 2026: everywherehq.com