Scent is the next frontier in branding | Learn English phrase 'latch onto'

" Call it the next frontier of marketing: big companies, including hotels, are using scents to build brand loyalty. The companies want to use scents to create positive memories among customers. They may be on to something: studies show people remember scents more than they remember images. Plus, learn the English phrasal verb ""latch onto."" Read the full transcript of this episode at http://www.plainenglish.com/173      Transcripts are always free and available now! ¿Hablas español? Você fala português? Parles-tu français? 你会说中文吗？日本語を話せますか？ The episode transcripts include instant translations from English to Spanish, Portuguese, French, Chinese, Italian and Japanese. Hover over or tap a highlighted word for the translation. Connect with Jeff on Twitter (@PlainEnglishPod) and Facebook (PlainEnglishPod). Or e-mail [email protected] **NEW** Connect with us on WhatsApp! Send a message to +1 312 967-8757 and add us to your contacts to receive messages from Jeff and JR! If you like the program, please leave a review or rating wherever you listen. It will help others discover the program. Never miss an episode! Sign up to receive updates from Plain English at http://www.plainenglish.com/mail  Subscribers get exclusive links for further reading and additional practice with common English words and phrases. Learn English the fun way: with a podcast in English! Listen to an American English podcast that you enjoy and understand -- all at a slower speed than normal. | Aprende inglés gratis en línea con nuestro curso. Se habla a una velocidad lenta para que todos entiendan. ¡Aprende ingles con nosotros ahora! | Aprenda Inglês online grátis com o Plain English, a uma velocidade menor, para que todos possam entender. "