In this episode of the Bad Ideas Podcast, Phil Masiello—founder of Crunch Growth—unpacks his journey from the restaurant industry to e-commerce mastery. Learn why scented socks are a cautionary tale for marketers, how to leverage consumer behavior for explosive growth, and why brand positioning is the ultimate competitive edge.

🔑 Key Chapters:
00:00 - From Restaurants to 8-Figure Exits
03:38 - E-Commerce Evolution & Consumer Psychology
09:09 - The Scented Socks Debate: Why Gimmicks Fail
17:56 - Branding = Status: How to Stand Out
27:07 - Phil’s #1 Tip for Startups


🎧 Watch now and let us know your thoughts in the comments!.

💡 Produced by PinchForth.

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https://www.linkedin.com/in/phil-masiello/

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