Straight from the horse’s mouth, listen as Business Infusions Equine Veterinary Software CEO, Scott Pickard explains the secret solution to navigating a rapidly changing, progressively more challenging and even erratic and volatile practice environment. Yet with all the business acumen and strategy required to survive practice life, it isn’t business, in the end that makes or breaks a practice. Scott says you may not be in the animal business at all. What business ARE you in? Tune in now and find out the basic truth behind what business you’re actually in and how that understanding can not only unlock basic practice survival, but expansion too. Find out how to stop trying to single-hand a practice and start utilizing the most important resources that are actually more abundant than you realize. Join Cynthia as she interviews Scott and gets you the answers you want and some morsels you can take away and apply right now. Tune in now!