Season 2 is HERE, babes — and we are kicking things off with a glass of wine, birthday energy, and the most honest conversation about transition seasons, friendship shifts, and navigating the messy middle of life with grace, purpose, and a little bit of chaos.

In today’s episode, I’m diving into the real talk behind the last year of my life — the challenges, the growth, the people I’ve outgrown, the friendships I’ve strengthened, the moments that broke me open, and the clarity that came from sitting in the in-between. And yes… Kole makes his iconic husband cameo. 😂

If you’ve been going through a hard season, a confusing season, a rebuilding season, or a “who even am I anymore?” moment — this episode is going to feel like a warm hug, a hype sesh, and a mindset reset all in one.

We’re talking about:-- Why transition seasons are actually glow-up seasons in disguise
-- The friendships you outgrow vs. the ones you grow deeper with
-- What hardship teaches you about identity, alignment, and purpose
-- How to stay grounded when life feels messy
-- What turning 31 is revealing in my life, business, and brand

-- Why your next level ALWAYS requires a new level of you
-- How business, lifestyle, mindset, and wellness ALL evolve during realignment seasons

This episode is the official kickoff to a new chapter — in life, in business and in the So On Brand community.

Season 2 will be deeper, bolder, more intentional, more fun, and packed with real conversations, branding strategy, entrepreneurial advice, and behind-the-scenes life updates.

Whether you're in your comeback era, your healing era, your rebuilding era, or your “I’m stepping into something bigger but I don’t know what yet” era — this one’s for you.

Grab a drink. Take a breath. Let’s glow through this transition season together.

• Follow me on Instagram: @bayleestewart

If this episode spoke to your soul, take a screenshot and tag me!