The NOW Gen

Season 2 Episode 148 "For Customer Journey, Todd Hassenfelt Plans for Pivots not Perfection"


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Over the last few years, how consumers interact with brands has changed drastically. We went through a pandemic that skyrocketed e-commerce for most brands, and until now, we are still experiencing growth in digital transformation. In today’s episode, our guest Todd Hassenfelt, eCommerce Director, Growth Strategy & Planning at Colgate-Palmolive, shared his experience with the customer journey and the evolution of brand experiences. Listen to his episode to learn valuable insights about evolution, the consumer journey, and the ultimate balance of innovation and speed.

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The NOW GenBy The NOW Gen