The NOW Gen

Season 2 Episode 149 "Product Personalization should rely on Empathy says Jonathan Halvorson"


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In most of our episodes, we talk about what the NOW gen consumer wants, and many of our guests have shared their strategies to remain relevant for this generation. One of these strategies is personalization. For today’s episode, we have Jonathan Halvorson, the Global SVP of consumer Experience & Digital Commerce at Mondelēz, who shares the importance of personalized communication with your consumer and how innovation looks different for every brand. Tune in to hear more about his experience in the CPG industry and his take on what makes brands stay relevant for the NOW gen consumer. 

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The NOW GenBy The NOW Gen