Every day, we experience the power of micro-stories. Billions of dollars have been invested to ensure that they are powerful. Listen in as Paul and Mike discuss some of their favorite examples of this reality. We'll talk about Darth Vader, Volkswagen, Folgers coffee, and of course Geico as some of our favorite examples of micro-stories.

To explore further ways to improve presentation skills, check out the book, Big Presentations in Small Rooms.

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