UI Breakfast: UI/UX Design and Product Strategy

Episode 116: Segmenting Your Users with Val Geisler

07.20.2018 - By Jane PortmanPlay

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Every user is unique, yet we need reliable ways to group them into segments — so that we can understand them better and personalize their experience. Today our guest again is the lovely Val Geisler, an email onboarding copywriter and strategist. You'll learn why segmentation is so important for SaaS companies, how to implement it, and how to target your segments via email and other channels.

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