Food wastes around the world are directly linked to consumer behaviour.

For a household, the reason for their food waste could be;

1. Food gone past its best-before date;

2. Maybe the Food is not looking good or smelling bad;

3. Some maybe Cooking excessive quantities of food;

4. Some others maybe into Impulsive food purchases especially during special offers;

5. Or simply you are just Trying to buy more fresh food;

All these are behavioural aspects that cause major household food waste lead to ;

a) Food-demand unpredictability, which generates overstock situations at retail outlets;

b) Consumers prefer well-stocked shelf at any store;

c) Retailers are unable to comply with a first-in-first-out sell-out process due to customer preference towards freshness and there is no incentive to buy products expiring sooner;

Does all this make me wonder if there is an efficient solution to address this problem?

Yes there is and they are known as Wasteless.

Wasteless is helping supermarkets and online grocery stores recapture the full value of their perishable products and reduce food waste through AI-powered dynamic pricing. Now I really wanted to see this in action and from what I read is that retail stores are able to reduce waste by around 39% and increase top line revenues by 6%.

This is a win-win-win-win situation! Poocho kaise?

Tune into the episode to hear more about Wasteless.

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Keywords : What is a circular economy? ; Circular Economy Podcast ; Circular Business Models ; Circular Design