Andy Paul is the author of three best-selling books in professional sales and the host of the world's leading sales podcast, The Sales Enablement Podcast. With millions of downloads and over 1000 episodes, Andy has shared inspiring conversations with the world's most exciting sales leaders.

Andy was the first guest on The Selling Well podcast and has welcomed Mark onto his show on multiple occasions. We are excited to have Andy back on our show, as we discuss his latest book Sell Without Selling Out (2022), and a variety of key sales topics, including the 4 core sales behaviors to be successful and how to help the buyer build an effective vision of success.

Highlights

• What makes the In The Funnel Workshop different from others
• Who is Andy Paul
• What drove Andy to write Sell Without Selling Out
• What "selling in" means
• The common misconceptions on sales
• How do you define win rate as a seller?
• What is the cost of putting a proposal together
• The concept of productivity
• How the situation was when Andy Paul started
• How you can help customers in creating a vision of success
• What the vision of success means
• What is the biggest gap when working with teams today
• How to find out more information about Andy Paul Episode Resources
• Connect with Mark Cox
• https://www.inthefunnel.com/
• https://ca.linkedin.com/in/markandrewcox
• https://www.facebook.com/inthefunnel
• [email protected]
• Connect with Andy Paul
• Sell Without Selling Out
• Zero-Time Selling
• Sales Enablement Podcast
• https://www.andypaul.com/
• https://www.linkedin.com/in/realandypaul