In this week’s #BusinessStoryOfTheWeek, we sit down with Doug Dvorak, founder and managing principal of the Sales Coaching Institute, as he unpacks 35+ years of sales experience in an ever-evolving tech world.

From the dawn of email to the AI revolution, Doug has seen it all—and leveraged it to build a powerhouse consulting business that helps sales leaders and professionals sharpen their edge. He shares why every business today is also a tech business, how to build a winning sales tech stack, and why “being on a rec team” mindset could be holding you back.

Whether you're a startup founder, corporate sales executive, or aspiring entrepreneur, this episode delivers practical steps, inspiring stories, and sharp insights into what it really takes to build a sustainable, scalable, and professional business.

Is this a hobby or a business? Doug’s got a reality check you need to hear.