Under the Influence with Terry O'Reilly

S8E19 - Selling The Dream: Real Estate Advertising (An Encore Presentation)

05.09.2019 - By Apostrophe Podcast NetworkPlay

Download our free app to listen on your phone

Download on the App StoreGet it on Google Play

This week, we look at the fine art of selling the dream. The world of Real Estate Marketing has its own rules, its own techniques and its own unique breed of sales people. We'll tell the story of how the word "Realtor" was reluctantly blessed by Merriam-Webster, why so many real estate agents use photos of themselves as a marketing tactic and what happens when the real estate business tries enticing buyers using... humour.

It's a form of marketing that touches all of us and it usually involves the biggest purchase of our lives. Hosted on Acast. See acast.com/privacy for more information.

More episodes from Under the Influence with Terry O'Reilly