Selling Treason: How To Influence Anyone When Your Life Is On The Line with Jason Hanson

In this episode we discuss how to train yourself to think and act like a spy, with lessons from a real world expert. In the game of spycraft, the stakes couldn’t be higher and one mistake may land you dead or in a foreign prison. In that deadly crucible, only the best ideas survive. We crack open the secrets you can use to influence, develop relationships, and create a bridge with anyone you meet with the die hard rules from the world’s top secret agents with our guest Jason R. Hanson.

Jason R. Hanson is a former CIA Officer, New York Times bestselling author and serial entrepreneur. He is the founder and CEO of the survival company, Spy Escape & Evasion which was featured in the 5th season of Shark Tank landing a deal with Daymond John. He is the author of Spy Secrets That Can Save Your Life, Survive Like a Spy, and coming soon Agent of Influence: How to Use Spy Skills to Persuade Anyone, Sell Anything, and Build a Successful Business.If you’re a spy, the stakes are high - if you screw up you may end up dead or in a foreign prisonWhen you’re a spy you’re often alone and you have to figure things out for yourself. Resourcefulness is an essential skill for survival as a spy. How spies “throw people to the wolves” to see how resourceful they truly areHow spies use resourcefulness, creativity and problem solving to always find a way to win“Never give up, never take no for an answer, there’s always a way to figure it out."Empathy and emotional intelligence are two cornerstones of the spies toolkit - you can’t be fake. In the CIA - you HAD TO PUT IN THE WORK because if you made a mistake, you might end up dead. Spies have really truly battle-tested their concepts in a brutally unforgiving proving ground “Treason is not an easy product to sell” - how do you sell someone on betraying their country?If you want to influence an “asset” - you have to research the “hot button” that is important to them - figure out what matters and frame everything in terms of their top prioritiesThe “SADR” Cycle Spies use to Recruit and develop assetsHow do you quickly identify people who can help you succeed?How to generate a warm introduction or referral from anyoneThe “Art of Elicitation” - how to question and read people like a spy The “hourglass conversation technique” Flattery works. Period. But you have to be GENUINE about it. And do it in a sincere way.“Die hard rules” for creating a bridge with someone The Law of Reciprocity is HUGE in the spy game. In today’s world its a huge strategic advantage to spend your time LISTENING instead of TALKING. Recruiting - if you’re not 100% sure the deal is gonna close, don’t go for the sale - do more work on developing the relationship first How do you transfer or terminate a previously important relationship?Spy skills are just “Enhanced Common Sense” - how do you leverage the basic common sense to improve your effectiveness in communication“Extreme preparation” is the difference between players and people who won’t be that successful. To be a successful spy you must always be VERY teachable 

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