SEO 101

By WMR.FM

What's SEO 101 about?

SEO 101 is Search Engine Optimization from the very beginning. SEO 101 will teach you SEO from Square one. Hosts Ross Dunn and John Carcutt give out helpful information for the beginners without overwhelming you with technical details.

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SEO 101 episodes:

11.24.2021
SEO 101 Ep 420: Google Search Console Data Error, Structured Data Field Changes, and More
The hosts start the show by discussing a Google Search Console bug that overcounted data for four months. They then talked about plug-in links, changes to structured data fields from Google’s help documents, placing videos on pages for maximum exposure,...
11.01.2021
SEO 101 Ep 419: Core Web Vital Hints, Podcast Knowledge Panels, and More
Working to improve Core Web Vitals (CWV) can be very frustrating, the gents discuss some new priority hints provided by Google, along with a recent rollout of knowledge panels for podcasts. They also cover a public discussion by respected journalists...
10.27.2021
SEO 101 Ep 418: Google Bugs, New Search Quality Guidelines, and IndexNow
The hosts start the show discussing Google’s permanent loss of analytics data and a breakdown of Google Alerts. They then dig into the changes found in the latest update to Google’s Search Quality Guidelines, the impact of the mobile continuous...
10.19.2021
SEO 101 Ep 417: Google AMP Breaks, SEO Competitor Analysis, and More
A varied week of news starts with the WordPress dev team accepting some responsibility for issues with Core Web Vitals, and Google AMP chaos ensues after a damaging update (iOS 15) breaks AMP pages. In addition, Google provides more insights...
10.04.2021
SEO 101 Ep 416: Search Result Enhancements and Chrome Field Data
A slew of search result enhancements are being seen in the wild and they are providing noticeable changes in the search experience. This is coupled with a Google Core algorithm update that has made significant waves. The hosts also discuss...
09.23.2021
SEO 101 Ep 415: Keyword Research Tips and The Importance of Accurate Local Profiles
How to dig into keyword research with lesser-known tools, the perceived impact of Google’s title tag alterations, and the importance of accuracy for business listing profiles. The gents also discuss some Mueller Files, a gap in Google My Business tracking,...
09.13.2021
SEO 101 Ep 414: Google Changing Site Titles Doesn’t Affect Ranking but Click Through Rate is a Concern
Google confirms their automatic changes to title tags in search results do not affect rankings, but there is little doubt the “improved” titles can be less click-worthy. Scott and Ross also discuss a concern with the next version of Chrome...
08.23.2021
SEO 101 Ep 413: New Author.URL Schema Recommended by Google
Google’s recommendation to use the new Author.url link to a central profile of the author’s bio harkens back to the days of rel=author and Google Authorship. The gents also discuss standard updates to Google tools, news on the Links Spam...
08.23.2021
SEO 101 Ep 412: How Clicks on Search Results Impact Ranking Results
Google representatives confirm the impact of clicks on search results, but not necessarily in the way you expect. The hosts also discuss what Google’s Core Updates affect search results, changes to the use of fact check structured markup, and much...
08.05.2021
SEO 101 Ep 411: Google Core Update News and More
The hosts discuss the progress of the July Google Core Update, how to handle permanent redirects over the long-haul, the SEO benefits or not of dedicated hosting, additions to the review options in Google My Business, and more. Support this podcast...
07.19.2021
SEO 101 Ep 410: A Shopify SEO Improvement and The Summer of Google Updates
The hosts discuss a much sought-after SEO feature recently released by Shopify. They also tackle whether you should or you should not pause your SEO and the significant Google Updates that have all commenced in relatively short order this Summer....
07.05.2021
SEO 101 Ep 409: Google’s Page Experience Rollout, Slander Filters, and More
Google’s Page Experience rollout is finally underway. The hosts discuss the rollout in addition to news on a Google slander algorithm, improvements in Google Search Console reporting, changes at Google My Business (good and bad), some Mueller files, and more. Support...
06.07.2021
SEO 101 Ep 408: Google’s June Core Update and a MUM Discussion
Google has rolled out part 1 of a 2 part Core update as of June 2nd. The hosts discuss what is known about the update and specific insights. Amidst news on cumulative layout shift (CLS) and other updates to Google...
05.14.2021
SEO 101 Ep 407: What is Schema and Structured Data for SEO and Why it is Important
While discussing Schema.org’s launch of its new schema markup validator tool, Ross and Scott explain what schema and structured markup is, how it helps with SEO and site usability, and a plugin that can help with implementation. They also cover...
05.14.2021
SEO 101 Ep 406: SEO Notes from Ad World, Google Gaffes and More
The hosts discuss Yahoo’s fall from grace amidst its Verizon sell-off, Rachel Maddow’s goof, Google’s featured snippet gaffe, a Google algorithm update that affects review sites, and more Mueller files. Support this podcast at — https://redcircle.com/seo-101-on-wmr-fm/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
04.23.2021
SEO 101 Ep 405: Maximizing Search Clickthrough Rates, Dealing with Traffic Drops, and More
To kick things off, the SEO 101 hosts get a good laugh over the stupidity of The Daily Mail’s ignorant lawsuit against Google over its low organic rankings. They follow that with insights into managing traffic drops (when necessary), improving...
04.01.2021
SEO 101 Ep 404: An Interview with Joost de Valk, Founder of Yoast SEO
Joost de Valk, Founder and Chief Product Officer of Yoast join Ross Dunn to discuss the Yoast SEO plugin. The interview covers the basic and advanced features, plus some upcoming updates and enhancements to the plugin that is sure to...
03.22.2021
SEO 101 Ep 403: Google Core Updates, Managing Problematic Reviews, and More.
Scott and Ross discuss a variety of timely SEO news; from the recent light core update, and new Google My Business review management tool, to a free link building sponsorship tool and a question from a listener. Support this podcast at...
03.10.2021
SEO 101 Ep 402: SEO News Update
Ross and his guest co-host, Scott Van Achte, discuss the past few weeks of search engine and SEO news. This diverse episode ranges in content from Google suspensions and how to set the opening date for your Google My Business...
02.24.2021
SEO 101 Ep 401: Knowledge Panels and SEO with Jason Barnard
In this episode, Ross Dunn interviewed Jason Barnard, the Brand SERP Guy, CEO, and founder at Kalicube. pro. Jason’s understanding of how the Google Knowledge Panel can be influenced and leveraged for brand recognition is unmatched. SEO 101 listeners will...
02.08.2021
SEO 101 Ep 400: A Q&A with Google’s John Mueller
Google Search Advocate, John Mueller, was the guest in this 400th episode of SEO 101 on WebmasterRadio.FM. The show started with a solemn nod to the loss of a fellow SEO, Hamlet Batista. Next, John Carcutt and Ross Dunn asked...
02.01.2021
SEO 101 Ep 399: Stephan Spencer
In this episode of SEO 101, the hosts interview a special guest, and long time friend, Stephan Spencer. Stephan describes his journey into SEO and the great strides it has taken. He shares excellent tips on everything from link building...
01.26.2021
SEO 101 Ep 398: Google SEO Tips for 2021
Ross Dunn and guest host, Scott Van Achte, review Moz’s SEO tips for 2021 and share their own. They also cover some of the latest search news in mobile, local SEO, and a search engine taking more user share than...
01.09.2021
SEO 101 Ep 397: Examining Google’s December Core Update
Google’s December Core Update was immense and it stirred up a lot of emotions (positive and negative) for site owners with improved rankings or those devastated by the update. Ross and Scott review what is known about the update, who...
11.30.2020
SEO 101 Ep 396: Business Mentorship and SEO with John Espley
Ross interviews John Espley, Chief Connector at ConnectionSkills.ca about his work with small and medium businesses and how businesses connect with SEO, link building, and online marketing overall. The discussion often touches on the merits of networking and how connecting...
11.23.2020
SEO 101 Ep 395: Interview with Roger Montti on Passages, Link Building, and More
In this episode, Ross interviews prolific Search Engine Journal writer, Roger Montti on his start in the SEO business and the work he does. The discussion then moves on to the latest news from Google such as passages, common SEO...
11.16.2020
SEO 101 Ep 394: Google Passages and the Future of Search with Barry Schwartz
John and Ross welcome the one and only Barry Schwartz on the show - finally! Barry is the founder and editor of Search Engine Roundtable, CEO of RustyBrick, and News Editor at Search Engine Land. The show first touches on...
10.30.2020
SEO 101 Ep 393: Key Takeaways from the Google SearchOn Event
John and Ross discuss a few pieces of search news before diving into the important news that came out of the recent SearchOn event by Google. Discussed was the groundbreaking news about “passages” that Google will be releasing in the...
10.20.2020
SEO 101 Ep 392: Trouble with the Indexation Request Tool, Google Bugs, WordPress APO, Google Goes Mobile-Only, How Caffeine Works and More
Google causes concern for many as it turns off the indexation request tool to make infrastructure updates. John and Ross speculate the updates are partly due to some recently publicized Google bugs while sharing those details. Ross discusses WordPress's automatic...
10.05.2020
SEO 101 Ep 391: Google’s Relationship with SEOs, Rare Bing News, and Local SEO Updates
The hosts discuss the meeting between the excellent Barry Schwartz from Search Engine Round Table and Martin Splitt from Google about Google’s relationship with the SEO community. They also delve into rare updates from that other search engine, Bing, some...
09.18.2020
SEO 101 Ep 390: HTTP2 Update for Googlebot, More Google My Business Issues and Mueller Files
A new episode Support this podcast at — https://redcircle.com/seo-101-on-wmr-fm/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
09.10.2020
SEO 101 Ep 389: Google Algorithm Weirdness, Mueller Files, and SEO Questions Answered
From the Google local algorithm to Google Discover, Ross and John discuss the algorithmic glitches and weirdness over the past few weeks. They also talk about picking the best domain for a rebranding, the no snippet tag, the pros and...
08.24.2020
SEO 101 Ep 388: People Cards, Google Glitches, a WordPress Warning, and Questions Answered
Google is launching People Cards in India to allow individuals to create their own Rolodex-like listing in Google (shades of authorship?), Google suffered a massive indexing glitch, Firefox renews with Google and you won’t believe how much money they make!...
07.27.2020
SEO 101 Ep 387: Mobile-First Deadline Extended, Google My Business Tests Paid Profiles, and more.
Google has extended it’s mobile-first deadline in order to minimize negative impacts on many sites during the pandemic. Google My Business has begun testing the inevitable paid upgrade to Google My Business listings. John and Ross also discuss news on...
07.16.2020
SEO 101 Ep 386: Google’s New “Off the Record” Podcast, Structured Data Insights, and an SEO Question Answered
John and Ross discuss the feasibility of “algorithm-proofing” a website, insight into the past indexing issues with Google, and news on the increased use of descriptive text with images in search. They follow-up with insights from the new Google Podcast,...
06.29.2020
SEO 101 Ep 385: Google Agrees to Pay for News Content, More Google Properties Closing, and Local SEO News
John and Ross discuss Google’s amazing acquiescence towards paying news organizations for the right to use their content. A sure game-changer for anyone in the news market. The SEOs next discuss an assortment of Google News from the closure of...
06.22.2020
SEO 101 Ep 384: Google’s Page Experience Update and How to Leverage the Web When Re-Opening During COVID-19
Scott and Ross discuss the Google Page Experience Update and what it means to website owners, followed by tips on re-opening during COVID and how to attract business during this difficult time. The Local SEO component of the show delved...
06.02.2020
SEO 101 Ep 383: Carcutt is Back, Core Web Vitals by Google, More News on the Latest Core Algorithm Update, and Much More
Ross and John cover Core Web Vitals as a ranking signal, more news on Google’s May Core algorithm update, indexing issues, and the impact of COVID-19 on SEO agencies. We follow this info with local SEO news, a Mueller file,...
05.18.2020
SEO 101 Ep 382: The Latest Broad Core Google Algorithmic Update, Tips for Business During COVID-19
Ross Dunn and Scott Van Achte welcome a surprise guest before discussing the recent broad core update from Google that has significantly affected a large number of websites. Ross shares examples of how businesses can make the most of the...
05.04.2020
SEO 101 Ep 381: Bad Advice, JavaScript Don’ts, and Common Issues Found During SEO Audits
Scott and Ross discuss John Mueller’s hilarious “Quick, The moderators are all busy, post bad advice!” on Reddit, an overview of a few 101 tips on using JavaScript properly for SEO, followed by Ross’s recent SEO 101 tips from his...
04.27.2020
SEO 101 Ep 380: More Conferences Go Online, EAT Not a Ranking Factor, The Importance of Calls to Action, and SEO Questions Answered
Scott and Ross discuss a wide variety of news in this episode. From Google’s latest conference video series and dissuading people from believing EAT is in the algorithm, to a reminder that calls to action are a key component of...
04.06.2020
SEO 101 Ep 379: Pandemic Web Survival Tips, General SEO News and Questions Answered
COVID-19 has taken over all of our lives and many businesses are understandably putting their online marketing on hold. Scott and Ross discuss some of the reasons not to put marketing on hold and how to do it yourself to...
03.09.2020
SEO 101 Ep. 378 Bug Warnings, FAQ Markup Updates, and SEO Questions Answered
From Let’s Encrypt’s critical SSL glitch to SEO WordPress plugins such as Yoast bugging out; bugs were a hot topic in this episode. Ross Dunn and guest host Scott Van Achte also cover issues with multilingual websites, some Mueller files,...
03.05.2020
SEO 101 Ep 377: An Inside Peek into SEO Strategy at Yahoo News & Entertainment
An Inside Peek into SEO Strategy at Yahoo News & Entertainment. In this episode, Ryan Miller, Senior SEO Strategist, Yahoo News & Entertainment and I discuss How SEO is done at the Yahoo news agency. So if you want to...
02.24.2020
SEO 101 Ep 376: Even Enterprise Level Companies Need Basic SEO and More Google My Business News
John and Ross discuss how an enterprise-level company shared SEO deficiencies in a quarterly report to shareholders revealing SEO 101 level issues. Then, after discussing some useful intel on the Coverage Report in Google Search Console, the discussion turns to...
02.17.2020
SEO 101 Ep 375: Meta Descriptions Driving Cilckthroughs, Another Google My Business Bug, and More
Google’s dumpster fire that is Google My Business reveals another bug, Facebook’s purchase of an augmented reality (AR) startup brings to mind the likelihood of SEO with AR, and a clickthrough study shows interesting data on what drives clicks in...
01.28.2020
SEO 101 Ep 374: January 2020, A Mighty Month of Google Changes
Google’s made a few changes this month. It started with the January 2020 Core Update followed by the rolling out of a redesigned desktop search result experience and Google’s latest business purchase of Pointy. John and Ross discuss all of...
01.13.2020
SEO 101 Ep 373: SEOs at Google, Search Console Fixes and SEO Questions Answered
John and Ross discuss a wide assortment of new pieces in this episode; from Google Search Console’s latest fix and 2 year anniversary to Google’s alleged infringement of patents, how hard SEOs have it at Google, and more questions answered...
01.06.2020
SEO 101 Ep 372: SEO Updates and 2019 in Review
In the first show of 2020, John and Ross answer some SEO questions, review the local SEO changes throughout 2019, insights into enterprise SEO, and when 301 redirects are harmful. Support this podcast at — https://redcircle.com/seo-101-on-wmr-fm/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
12.23.2019
SEO 101 Ep 371: 2019 Rewind
John and Ross discuss a study that shows less traffic is clicking through to sites from search results. They also delve into more Google My Business issues and possible fixes, along with a multitude of Mueller files. Google Search Console...

What's SEO 101 about?

Download our free app to listen on your phone

SEO 101 episodes:

SEO 101 Ep 420: Google Search Console Data Error, Structured Data Field Changes, and More

SEO 101 Ep 419: Core Web Vital Hints, Podcast Knowledge Panels, and More

SEO 101 Ep 418: Google Bugs, New Search Quality Guidelines, and IndexNow

SEO 101 Ep 417: Google AMP Breaks, SEO Competitor Analysis, and More

SEO 101 Ep 416: Search Result Enhancements and Chrome Field Data

SEO 101 Ep 415: Keyword Research Tips and The Importance of Accurate Local Profiles

SEO 101 Ep 414: Google Changing Site Titles Doesn’t Affect Ranking but Click Through Rate is a Concern

SEO 101 Ep 413: New Author.URL Schema Recommended by Google

SEO 101 Ep 412: How Clicks on Search Results Impact Ranking Results

SEO 101 Ep 411: Google Core Update News and More

SEO 101 Ep 410: A Shopify SEO Improvement and The Summer of Google Updates

SEO 101 Ep 409: Google’s Page Experience Rollout, Slander Filters, and More

SEO 101 Ep 408: Google’s June Core Update and a MUM Discussion

SEO 101 Ep 407: What is Schema and Structured Data for SEO and Why it is Important

SEO 101 Ep 406: SEO Notes from Ad World, Google Gaffes and More

SEO 101 Ep 405: Maximizing Search Clickthrough Rates, Dealing with Traffic Drops, and More

SEO 101 Ep 404: An Interview with Joost de Valk, Founder of Yoast SEO

SEO 101 Ep 403: Google Core Updates, Managing Problematic Reviews, and More.

SEO 101 Ep 402: SEO News Update

SEO 101 Ep 401: Knowledge Panels and SEO with Jason Barnard

SEO 101 Ep 400: A Q&A with Google’s John Mueller

SEO 101 Ep 399: Stephan Spencer

SEO 101 Ep 398: Google SEO Tips for 2021

SEO 101 Ep 397: Examining Google’s December Core Update

SEO 101 Ep 396: Business Mentorship and SEO with John Espley

SEO 101 Ep 395: Interview with Roger Montti on Passages, Link Building, and More

SEO 101 Ep 394: Google Passages and the Future of Search with Barry Schwartz

SEO 101 Ep 393: Key Takeaways from the Google SearchOn Event

SEO 101 Ep 392: Trouble with the Indexation Request Tool, Google Bugs, WordPress APO, Google Goes Mobile-Only, How Caffeine Works and More

SEO 101 Ep 391: Google’s Relationship with SEOs, Rare Bing News, and Local SEO Updates

SEO 101 Ep 390: HTTP2 Update for Googlebot, More Google My Business Issues and Mueller Files

SEO 101 Ep 389: Google Algorithm Weirdness, Mueller Files, and SEO Questions Answered

SEO 101 Ep 388: People Cards, Google Glitches, a WordPress Warning, and Questions Answered

SEO 101 Ep 387: Mobile-First Deadline Extended, Google My Business Tests Paid Profiles, and more.

SEO 101 Ep 386: Google’s New “Off the Record” Podcast, Structured Data Insights, and an SEO Question Answered

SEO 101 Ep 385: Google Agrees to Pay for News Content, More Google Properties Closing, and Local SEO News

SEO 101 Ep 384: Google’s Page Experience Update and How to Leverage the Web When Re-Opening During COVID-19

SEO 101 Ep 383: Carcutt is Back, Core Web Vitals by Google, More News on the Latest Core Algorithm Update, and Much More

SEO 101 Ep 382: The Latest Broad Core Google Algorithmic Update, Tips for Business During COVID-19

SEO 101 Ep 381: Bad Advice, JavaScript Don’ts, and Common Issues Found During SEO Audits

SEO 101 Ep 380: More Conferences Go Online, EAT Not a Ranking Factor, The Importance of Calls to Action, and SEO Questions Answered

SEO 101 Ep 379: Pandemic Web Survival Tips, General SEO News and Questions Answered

SEO 101 Ep. 378 Bug Warnings, FAQ Markup Updates, and SEO Questions Answered

SEO 101 Ep 377: An Inside Peek into SEO Strategy at Yahoo News & Entertainment

SEO 101 Ep 376: Even Enterprise Level Companies Need Basic SEO and More Google My Business News

SEO 101 Ep 375: Meta Descriptions Driving Cilckthroughs, Another Google My Business Bug, and More

SEO 101 Ep 374: January 2020, A Mighty Month of Google Changes

SEO 101 Ep 373: SEOs at Google, Search Console Fixes and SEO Questions Answered

SEO 101 Ep 372: SEO Updates and 2019 in Review

SEO 101 Ep 371: 2019 Rewind