My guest today, on the Steve Jobs inspired Join Up Dots free podcast interview is a man who calls himself the coolest guy in SEO. And when you see him perched on his motorbike, in leathers and wearing a contented smile of "Yeah baby....I have created something amazing come and check it out"..then you think then he is probably spot on with that name. He has created Ardor Media Factory an online company specialising in content marketing, content writing, search engine optimization, search engine ranking, keyword research, web analysis, web design, link building and image linking After obtaining his degree in 2006 degree in Software Engineering from Queensland University of Technology. he decided to scratch his itchy feet by heading off to London. During his time in London, Dublin and Brussels, he worked under contract with Euroclear, Visa Europe and Sony Research & Development. But it was when he really stractched his itchy feet again, and started backpacking around the world a few years ago then one of his big dots really jumped out infront of him. As he says " because of my love for software development, I built an online game. As the completion day came near for the game I made, I thought that I should learn how to market if anyone else is ever going to play with it. So, I started studying how Google works and learned about Search Engine Optimisation. I quickly discovered how important backlinks are – not just any backlinks, but only quality backlinks with relevant and compelling content on powerful industry-specific websites." And the rest is history. Not easy history, in any shape or form, but one that has seen steady growth, a move from his home country of Australia to set up in Davao city in Philippines in January 2013, and now clients flocking to his company from across the globe. Life seems good and should be good, as he has taken control of his own destiny, and worked his socks off to make things happen. So does this kind of success simply come from putting one itchy foot in-front of the other until you start too see things happening? Or is there a blueprint for all of us to follow, as we look to leave the corporate grind, and sit on our own motorbikes to ride into our special futures? Well lets find out as we bring onto the show to start joining up dots with the one and only, Mr Cool SEO Guy Mr Kris Reid.