What we talked about  Benefits and challenges of serving a specific vertical niche Custom theme builds vs commercial Differentiating yourself in a crowded market Sustainable pricing Consolidation/tightening of the WordPress ecosystem Improving the "WordPress experience"

Serving a vertical niche, Episode 126

Each week I take you inside the virtual offices of my amazing guests, where we talk about WordPress and entrepreneurship. This interview-style show is both entertaining and informative.

Business

Investing

Careers

Management & Marketing

Business News

Shopping

Management

Entrepreneurship

Tonya Mork is the Founder of , with an impressive engineering background of 22 years building and leading teams in automating equipment and processes. In today’s episode, we discuss balancing automation and people, and measuring the cost of automation.

Balancing Automation

Brian Casel is the Founder of , a content marketing service that powers blogs from creation to publication, and host of . In today’s episode, we dive deep into the nitty-gritty details surrounding task breakdown and the level of detail it takes to create a systemized process that saves you time.

Nailing Down Your Process

Chris Lema is the Vice President of products and innovation at the hosting company . He spends his time building out  and . In this episode, we discuss how to segment your audience by their behaviors and interests, and the importance of segmentation before automation.

You Need to Segment Before You Can Automate

Founder of Double Your Freelancing and co-founder of RightMessage, Brennan Dunn is a creator in the true sense of the word. From freelancing to running his own web development agency, to creating software, and consulting, he has a wealth of experience to share. In today’s highly requested episode, we discuss why small tasks deserve automation, how to truly personalize automation, and soft segmentation.

Personalizing Automation

Bill Erickson has been a  Developer for 12 years, helping individuals, small businesses, and large companies build their sites. In today’s episode, we discuss all things code, from templates and automation to Bill’s perspective on time management.

Serving a vertical niche, Episode 126

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