Welcome to the Sport Industry Series Podcast. You are listening to an exclusive episode from the Sport Industry Forum 2024 Mini-Series, hosted by Carla Ward live in Abu Dhabi.

In this episode, Carla sits down with Seth Amoafo, founder of PASS Abu Dhabi, the leading community football organisation in the UAE's capital. Seth shares his journey from law graduate to football coach and entrepreneur, founding PASS and launching the UAE's largest youth football league. He discusses his passion for creating meaningful impact in the community and the challenges of growing grassroots football in the region.

Discussion Highlights:

• The inspiration behind founding PASS Abu Dhabi and its growth.
• Seth’s journey from coaching at Chelsea to sports entrepreneur in Abu Dhabi.
• Overcoming challenges in building youth football infrastructure in the UAE.
• The importance of leadership and emotional intelligence in sports management.

About Seth Amoafo:

Seth Amoafo, founder of PASS Abu Dhabi, is a football coach, teacher, and sports leader with a Masters in Sports Directorship. He has been involved in major events like the FIFA U17 World Cup and 2019 Special Olympics. Seth is passionate about using sport to instill values in young people and has founded the UAE's largest youth football league.

About Carla Ward:

Carla Ward is a football coach and former midfielder who has established herself as one of the most dynamic leaders in women’s football. Known for her transformative managerial style, Carla has managed prominent clubs like Birmingham City and Aston Villa in the FA Women’s Super League (WSL).

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