SFR 283: I Leased An Office For Free

From a 300 sqft room to a 3200 office (for free)   We’re (finally) getting an office space, and I wanna walk you around real quick to share a principle with you that I learned from Russell which means that taking on this space isn’t actually gonna cost me a dime!   I’m also gonna reveal to you:   The next 3 revenue-generating moves I’m making...   What’s coming after Sales Funnel Radio ends, (Yep, you heard that right!)...   Why NOW is the right time to move into a larger space…   Why you don’t need a ton of equipment to succeed and why bootstrapping doesn’t need to hold you back...   Why my office is a MASSIVE mess… and WHY I don’t care!   But first, I want to let you into the dream I have for my NEW space…   HACKING ENTREPRENEUR SUCCESS   I’ve had several people reach out and ask:    "Stephen, why don't you have an office yet? You've made a lot of cash very fast in a short amount of period of time."   And the answer is that it made no sense to take on a BIG office space (when I can work from the couch)…    *Unless I have revenue plans attached to ‘that space’ as well*    And this principle is something I learned very early on from Russell!   When ClickFunnels was looking for a new office, not only did they find the shell of a space they wanted, they also drew all the things that they wanted in there.   And then, revenue-wise, in order to pay for it, Russell made sure he launched a product that would cover waaay more than the lease payment of that new building.   And he did that every single time he had something expensive to pay for...   For example:   When Tony Robbins came to speak at Funnel Hacking Live, it was expensive, man.    Tony Robbins is really, really expensive.   And so…   Russell put on his marketer hat and said, "How can I pay for that?" and then, he started coming up with clever ways in the FHL event to raise the money to pay for Tony.   And I'm doing the same thing here (...without Tony, but you get my drift?!).   This office is NOT anywhere near as expensive as Tony.   In fact, it's NOT that expensive a month at all, but even so, I’m NOT gonna be out of pocket to pay for it    Here’s my plan…   THE PURSUIT OF PROFIT   I have three things I'm launching (that everyone's been wanting from me), that will help more than pay for this office space.   But before I tell you what they are, I want to walk you around and share my plans with you…    This NEW office is 3200 square feet, it's funny, 'cause on camera, it doesn't look that huge.   I’m planning on doing A LOT of restructuring, and I’m gonna tear down a ton of walls and raise the ceilings.     We can literally create any kind of structure we want.   When I first started working for ClickFunnels, random people would just show up at the office.   And that's fine, but it was awkward, 'cause people we didn’t know would literally just walked in.   There were no keycards or any of that stuff, so you were always kind of on edge, wondering when someone was gonna just walk on in.   It's mentally hard to get into a creative space when random strangers just walked in.   So eventually,  they made a wall with a keycard on one side and the event hall to the right…   I actually want the exact same setup…   There’s gonna be an event space in our NEW office   Every quarter we spend $8,000 to $10,000 renting a hall, but we could just use that cash and have the setup here...    ClickFunnel's made MORE money by building their own mini-event hall and attaching it to their office, and I'm doing the exact same thing.   So, we're gonna knock down some walls and build an event center with a full AV setup.   I'm trying to have my event room be almost the size of the event space that's in ClickFunnels.   It won't be as big, but that kind of a the spec.   I’ll still do my major events, like OfferMind, at other places, but what you need to understand is that   Colton, Austin, and I have been sitting in a 300 square foot bedroom for the last year-and-a-half …