SFR 252: Make Affiliates Great Again

There’s is a project that’s been in the making since October, and I haven't been able to talk about it... FOR A VERY LONG TIME…   ‘Mum’ has been the word… But now, I can reveal EVERYTHING ;-)   THE NEW AFFILIATE BOOTCAMP During Christmas, I wrote a chapter for a cool book. Now, you might remember the 30-Days Book… The hook for that book is: “Hey, if you were to lose everything, how would you get back on your feet in 30 days?” I wrote a chapter for that book…   But there are also other books that I've secretly written chapters for… Recently, I shouldn't say 'recently,' (what month is now? I can't remember... May? June?) Anyway, around October - ish, Russell reached out and asked if I wanted to contribute a chapter to an affiliate book. Russell had gone to some of the biggest ClickFunnels affiliates and asked: “How would you retire as a ClickFunnels affiliate (or an affiliate in general) within four months?” ... https://youtu.be/XAs4LjErbtQ *Cool Hook* Huh! It was a very challenging chapter to write… There's so much that goes into affiliates, and I had a ton of fun answering... BUT NOW, IT’S TIME TO PROMOTE! I’d literally just finished drawing the funnel for My Team, but instead of erasing it, I decided to show you how I create ANY Funnel that promotes someone else's product… ‘CAUSE… there’s a right way and a WRONG way to do it…   LINK BARFING Affiliate Marketing is NOT 'link barfing'. Just because someone else made the product, doesn't mean you get to skip the marketing. You still need to create the actual marketing for the affiliate product... A lot of you know that: I'm definitely an affiliate I’m definitely in MLM … I'm in A LOT of scenarios where I don't control the product; it's NOT my product. So how on earth do you promote something that’s NOT yours? How do you build a Funnel for something that’s NOT yours? … that's what I'm gonna teach you here.   AFFILIATE MARKETING 101 I knew the strategy existed, but I’d never witnessed it until I worked at ClickFunnels. One morning, I walked in to find Russell writing ferociously on a whiteboard.   I was like, “What's up? How can I help? What are we doing?” Russell was about to promote Stu McLaren's product, Tribe... and he was creating an affiliate offer to go with it. Tribe was about members areas... so Russell was brainstorming all these cool things to do with members areas. He asked himself the question: “What is it that everyone is gonna struggle with after they buy Tribe product through my affiliate link? How can I answer those problems with my own products?” Russell had a ton of products to help with that… So he was like: What if I gave those things away if they buy through my affiliate link? We'll give them these Funnels We'll give them these products We have these pieces of training… ...and that's what we did. I ended up having to create, ( let me do the math...it was 89 Funnels x2) … 188 Funnels in the next two weeks - it was CRAZY.   It's the reason why I say that I built around 500 Funnels while at ClickFunnels... not all of them were revenue Funnels. There were probably near 100 revenue funnels, but the other 400 were were based on fulfillment. Anyway, that’s beside the point… Russell created a single page for people to see, “Oh, my gosh, this is what you get when you buy through Russell.”   He's done that strategy so many times that it’s ridiculous. He will swoop in at the last moment and just like win these massive contests. Does it help to have a huge list, of course, but you don't need one. This strategy I'm about to walk you through is one of the major reasons why you don't need a huge list... and you can still make a ton of cash.   ONE FUNNEL AWAY When I was promoting for the One Funnel Away Challenge - the 30-Days Book specifically, I was the number one affiliate, and Julie Stoian was hot on my heels… I was like, “I gotta win this.” She and I have some pretty friendly competition, back and forth, “Who's gonna be the top affiliate?”   I had this cool bridge page, and so I basically asked myself the same question as Russell asked when he was promoting Tribe: “When you get this 30-Days Book through Russell, what can I give that will add MORE value and benefits to it?” I asked myself: “Well, what is it they’re still gonna struggle with if they go buy the product through my link?” If you guys wanna see the live example of this, go to 30days.com/stephen or ofasignup.com - both of those will forward you to the bridge page. It's a page that I built real fast in a hotel room in one morning before the Two Comma Club X Cruise at the beginning of last January… It's insane how much cash came off that page. That one single page has made 110 grand since October - which is awesome - it’s A LOT of cash. I don't consider myself a professional affiliate, but the reason it works is because of the strategy that I'm about to show you guys. It’s the same principle if you're in MLM or commission based sales… Let me tell you a story ;-)   BECOMING ONE WITH THE BILLBOARD…  I learned this for the first time when I was doing door to door sales - (...and this is how I got on the internet and why I love affiliate so much). I was knocking doors, and I’d had a bad week. Things were looking dismal on the cash front, and my wallet was flatter than a pancake… I was selling pest control in Salt Lake City, Utah, and I was knocking doors like crazy. For the first half of the summer, things were going really well, until *this happened*… I went from two to three sales a day to two to three sales a week. … it darn near bankrupted my wife and me.   We were driving out to our area, and I was pissed because the day before had been bad...I was in a bad mood. It was a beautiful blue clear sky day, and we're going 85 miles an hour down the highway, and I remember looking up at these billboards … Suddenly, I don't know why, but I had the thought... As I looked at these billboards, I said to myself: “I am going to sell things to people, (as a door to door salesman(, who are NOT planning on buying anything that day.” I was like: I'm selling things to people who are NOT planning on spending any money... but people calling these billboards are calling begging to be sold. “They're picking up their phone and calling... and if they call… the chances of selling them really high! Whereas I'm waking up every day walking around knocking on doors, trying to sell things to people who are not planning on spending money that day…” It was a different level of intent. So I started I asked myself…   “How can I be MORE like a billboard?” So I went and created an ad on some free classified online sites. I didn't know what I was doing. I just wrote: “Hey, come get this pest control if you have these kinds of bugs - it treats these kinds of things.” I put it on Craigslist and several other places - Seriously, I had no clue what I was doing… It was the first time I'd ever written an ad...and he first time I'd ever done ANYTHING on the internet, business wise...   No joke... within like 24 hours my phone was blowing up. I was this door to door sales guy, and my boss was like, “Dude, how are you getting all these sales?” I was like, “I just put this ad up.” Suddenly, I was getting as many sales a week on the phones as I was knocking doors for the same product. All I had changed was the delivery of the sales message, that's it.   TRUTH NUKE! One of the easiest ways to make a lot of money is to change the delivery of the sales message. It's NOT a new product It’s NOT a new offer It’s NOT a new sales message You just changed the delivery of the sales message. It was CRAZY! I was like, “Oh my gosh, this is nuts.”   LINK BARFING OR ADDING VALUE? A little before that, we were hiding in this McDonald's cause there was AC, (it was the same summer - literally just a few weeks prior)... It was like 110 degrees outside, and we were dying, like “Oh, my gosh.” So we're standing inside this McDonald's for a while just cooling off, and this guy walks up and says, “Hey, I wanna buy your services.” There was a group of us, all salesman, and we were so unused to people walking up to us asking to be sold that we all just kind of stared at each other for a while…   We were like, “Oh, yeah, you get it… You haven't had a sale in a while. No, you haven't had a sale in a while. No, why don’t you get one?” Finally, our boss had to point at somebody and say, “Hey, you take it,” and he pointed to somebody and that person got a lucky sale... ...that experience never left me. As I walked away from that McDonalds, back out on the streets to go knock…   I had this thought: “It didn't matter who that dude chose. We were all selling the same products.” #AffiliateMarketing We were all had the exact same: Fulfillment Uniform Stupid scripted jokes Script overall I mean, it didn't matter who that guy chose, he’d get the exact same service! Well, you have to understand that affiliate marketing/ MLM/ commission based sales, ANYTHING where you DON’T control the cart, is very much the exact same way. So in order to stand out, you need to see: What product you're selling? What problems arise from the purchase of that product? What offer you can around it with your own stuff? Now, when someone buys through you, they don't just get the original offer, they also all these amazing bonuses… They get a whole additional offer, often worth more than the price they're paying for the actual thing. That's one of the secrets to affiliate sales - and that's what I've done.   That's why the ofasignup.com page works so well. My offer is ridiculous, and I'm gonna go add even MORE to it. I'm really excited about it. I'm not gonna tell anyone what it is, but it's REALLY awesome ;-) It's sooo good! MY AFFILIATE FUNNEL I just finished drawing the funnel to promote the NEW AFFILIATE BOOTCAMP out for my team, and I was about to erase it, when I thought, “You know what, I might as well share this.”   *This* is the Funnel that I’m building for my affiliate promotions.. and it's how I build my affiliate Funnels for ALL the things that I promote; yes MLM included, (you too, people). Affiliate marketing and MLM are literally the EXACT same model on the internet, but everyone's like, “No, that's not true,” cause MLM is a freaking swear word…   Get over it, alright! There are CRAPPY ways to market and GREAT ways to do it. You know what I mean… MLM and affiliate are the exact same model! *EXACT SAME MODEL* This is the same thing that I do in MLM that blows it up in the same way as affiliate. In fact, I have a ton of people in the affiliate marketing space who buy Secret MLM Hacks, and that's why they’re killin’ it as an affiliate - #SameModel. Check this out… All right, this is the Funnel….   And if it looks kind of crazy and all over the place, I promise it's actually NOT that intense of a Funnel. I'm not gonna show you the offer, cause I want you guys to go check it out…   I want you to go check it out because I want you to see how I'm actually displaying this… I was able to find and get the URL makeaffiliatesgreatagain - Make Affiliates Great Again - I’m kinda playing off the whole Trump thing, ‘Make America Great Again.’ So anyways, it's makeaffiliatesgreatagain.com- you guys can go check it out - it's live right now. It's the same format; the same structure as any other bridge page that I've ever created. If you wanna another real-life example of how to display this, (it's actually not nearly as in depth of this one), go to ofasignup.com or 30days.com/Stephen, and check that out WHAT THE FREAK IS A BRIDGE PAGE? When I was a brand new Funnel builder, I never understood what a bridge page was...   I was like, “What the freak is a bridge page?” It was only when I watched Russell when I was at ClickFunnels that I was like, “I get it!” I don't know why it was so complicated for me - it shouldn't have been. I dive more deeply into the strategy of the positioning inside of my actual affiliate chapter in the Affiliate Bootcamp Book. I teach NOT only how to promote stuff and make affiliate offers, (I’ve basically just answered that here already), but also how to create more of the messaging and the positioning amongst the market. Some people try to create a blue ocean out of affiliate marketing. In my mind, that is NOT the role of affiliate marketing. I'm not trying to create a blue ocean. I don't try to birth a brand new market from affiliate marketing because you can't, it's NOT your product. That's NOT affiliate marketing is about… and it’s NOT where the easy cash falling from the sky strategy is - that’s what my chapter’s about in the book. So go to makeaffiliatesgreatagain.com and go get the chapter. I would appreciate it if it's through my link - that’d be really cool… and you’ll get a whole bunch of sick bonuses. You'll see what they are. They're pretty cool. As part of the bonus, you’ll actually get *this funnel* that I’m about to show you. So check this out….   WHO? WHAT? WHY? HOW? So now, I'm gonna walk through the funnel real quick… So the first thing I do is: Choose a headline for the bridge page. If you guys listen on iTunes, this might be one of those episodes that you might wanna watch on YouTube... Go to salesFunnelradio.tv ... and it will forward directly to the YouTube channel. I drew it all out, and you might wanna see me do that. I'm very visual, and this page structure is kind of what I go use for all this stuff. You’ll actually notice that it's a very similar page structure as like dotcomsecrets.com.   … and a very similar page structures like expertsecrets.com - that’s actually one of the places that I learned it.   In the book Dot Com Secrets, it gives a script called the Who, What, Why, How Script… The Who, What, Why, How Script is an awesome template to use for these kinds of pages. It basically answers these questions: Who are you? What do you have? Why are you selling it? How do they get it? … that's also kind of the same format I use in the copy and everything below the video. So the way I choose a headline for the affiliate promotion is I just chose the same headline as the main offer ...so it's the same headline. For Example: Whatever the headline is gonna be for the New Affiliate Bootcamp, (which is kind of what this is), I will choose the same one… Or…. What I'm thinking would be kinda cool is to use the same headline as the title of the chapter I wrote... which has to do with creating affiliate offers and launches… NEXT... I'm gonna create a video to walk people through a very brief origin story. There's NOT a lot of selling that goes into it, but I am gonna walk people through the offer they're gonna get from me and how to get it. You ALWAYS wanna walk people through how to purchase from you. It might seem obvious... Click the button Fill out your credit card… BUT it's NOT obvious! So ALWAYS walk people through how to purchase - in ANY Funnel. Here are the steps for this funnel: Click the link - then the pop up comes up. Tell me where to send your bonuses - which is where this is. The page is gonna forward to my affiliate link Sign up for whatever, blah blah blah.com with my affiliate link. I'll send you the bonuses.   MY OFA MISTAKE... One of the mistakes I think I made during the One Funnel Way promotions was that I ONLY sent out the bonuses once a month. I did it to protect myself because affiliate commissions aren't paid until 30 days after - in case somebody refunds. Now, I had hardly anyone refund ever; I think there's like four people out of 1100 that have signed up... something like that. So I’ll probably send the bonuses twice a month or even every week - we're trying to figure how to manage that little bit better - so that when you sign up, you actually get it straight away.   Like, how cool would that be? Now, this is Super Key... One of the points of ANY Funnel is to create a list... You don't send people straight to your affiliate link - you create a list... and then redirects them to your affiliate link. So the way you set this up in ClickFunnels is with a pop-up. When people sign up and put in their name/ email... and then click the button, (it's a submit action button, just like any other button in ClickFunnels)... (And if you don't have ClickFunnels