SFR 254: My Dream Customer Criteria...

Today, I wanna share some of the criteria that I personally use to choose my Dream Customer.    I have an actual list that I go through to find my Dream Customer. Knowing my ‘WHO’ helps me on multiple levels so that I can:   Create the sales message   Serve the right customer for my business     Choose the dream customer for my personality    Now, when you think about the phases of this whole game, it goes like this:    I pick my market -  a red ocean market.   I choose a dream customer inside that market.   I choose a core problem that my dream customer is experiencing.    I choose the core solution.   I turn that core solution into an offer.    The actual launch/ or campaigns in general - which includes funnel building, content creation and a bunch of methods like that.    ...that's a lot of steps, but I've gotten really good at making each of those steps crazy simple.    And those are the six steps I use to get things out the door.     Its kinda like if someone was asking, "Hey, can we make building cars more simple?" Yes, they're still complicated, but the building of them can be simple.    You see what I'm saying?    There's a lot to what we do in this game, but it doesn't need to be complicated, per se.    FINDING YOUR DREAM CUSTOMER   So I wanna share a few of the criteria I use to find my Dream Customer… and WHY it’s sooo important to me!   I didn’t ALWAYS have these criteria…(and it kinda made me broke and miserable)...    In fact, this is a pretty recent list... and I've gotten clearer as I’ve gone along…     Let me tell you a story…   MY MONEY BARRIERS   Back when I was doing door-to-door sales, I'd wake up excited… I'd literally run from door-to-door just get more doors in for the day.    I would knock on doors and sell ANYBODY who had the cash to pay.   If somebody said, "Here's my credit card," you’d just take it.    BUT…    there are some major drawbacks to that kind of a thing - HUGE drawbacks.    In fact, I'll tell ya, I was soooo scared… (a little bit chicken even