Spending money on branding alone is DUMB, RECKLESS, and UNTRACEABLE... Here's why... The general advertising community believes in writing poetic and cute ads. "You know they're wrong. You know it to a dollar" - David Ogilvy

SFR 288: The Two Worlds Of Marketing

My first 5 years in entrepreneurship was 34 painful product failures in a row (you heard me).

Finally, on #35 it clicked, and for the next 4 years, 55 NEW offers made over $11m.

I’ve learned enough to see a few flaws in my baby business…

So, as entrepreneurs do, I built it up, just to burn it ALL down; deleting 50 products, and starting fresh.

We’re a group of capitalist pig-loving entrepreneurs who are actively trying to get rich and give back.

Be sure to download Season 1: From $0 to $5m for free at https://salesfunnelradio.com

I’m your host, Steve J Larsen, and welcome to Sales Funnel Radio Season 2: Journey $100M

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The one-time-ever Dramatic Demonstrations Workshop will be May 16-18, 2024. We'll be using it to write the book and create your OfferHook, which is a the most cutting edge messaging formula for getting traffic from free and paid channels. More at https://DramaticDemonstrations.com

Use a Hook, or a Sales Message?

Is it possible to make six or seven figures with challenges and events? This week’s podcast guest and OfferLaunch featured speaker, Austin Ford, better known as The Challenge King, made $100K the day he started doing his events. If that’s not convincing enough, Austin recently did an event that made $300K in a single day with only 64 attendees. Yes, you read that right. This shows that you don’t need a big audience to launch an event. Like I always say, doing an event is one of the best ways to introduce yourself to the market. So, don’t worry if you don’t have an extensive list. What you need to worry about is this one crucial thing that most marketers overlook. What is it? What’s the secret formula to filling an event that converts better? Listen now to my conversation with Austin Ford to find out.   Key Takeaways: Introduction (00:00) From jack of all trades to becoming the challenge king (02:01) The power of focusing on one thing (09:06) Transitioning from challenges to virtual events (10:42) How to get traffic to your events even without a list (13:26) Better conversions vs. better speaker (16:07) Mistakes most entrepreneurs make with challenges and events (18:55) Smaller events convert better (21:04) What to do after your events? (22:09) Episode wrap-up (22:57)   Additional Resources  - Connect with me here  - Interview me on your show --- Download Season 1 episodes here --- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead. Follow us on your favorite podcasting platform so you never miss an episode!  

How Austin Ford Fills and Converts Challenges and Virtual Events Even with Fewer Attendees

It's funny how I used to make fun of mindset once in front of Russell Brunson when I first started working there. The younger me was screaming mindset has nothing to do with becoming a successful entrepreneur. It turns out it's almost all mindset! Boy, I was dead wrong. And this week's guest, Lawrence Kim, one of our featured speakers at the OfferLaunch, has his own story to tell. Lawrence was once an avid entrepreneur fan–stalking guys like Gary V., Grant Cardone, and Russell Brunson–and later took the leap to become an actual entrepreneur. And guess what?  He started selling bus tickets through his sales funnel. Come learn the mindset shift he's made since then to keep his business growing.   Key Takeaways: Introduction (00:00) From corporate to entrepreneurship (01:21) Lawrence's first launch attempt (02:31) The pivotal mindset shift (07:58) What happens when you reinvent yourself? (11:15) Final thoughts (14:28)   Additional Resources  - Connect with me here  - Interview me on your show --- Download Season 1 episodes here --- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead. Follow us on your favorite podcasting platform so you never miss an episode!  

How Lawrence Kim Got Started Selling Bus Ticket With His Sales Funnel

It’s harder to go down these product creation rabbit holes because all we think about is just creating one new offer after the other. Why not create an excellent offer that people want to consume forever? That’s what basically came into Stu McLaren’s mind one day. Stu is one of those people that I look up to and consider to be the category king of the subscription model landscape. He knows pretty much everything there is in building a profitable subscription business. Luckily, he’s here on the show to share three surprising tricks to increase your subscriber lifetime value and live off recurring revenues. Here’s my conversation with Stu.   Key Takeaways: Introduction (00:00) How Stu McLaren started his subscription-based business (02:59) The magic of memberships and recurring revenue (07:34) Mistakes most funnel world people make (13:33) How to increase your subscriber lifetime value (17:52) How to help your members build meaningful connections (25:04) Episode wrap-up (29:59)   Additional Resources  - Connect with me here  - Interview me on your show --- Download Season 1 episodes here --- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead. Follow us on your favorite podcasting platform so you never miss an episode!  

Stu McLaren Shares 3 Effective Ways to Increase Subscriber Lifetime Value (LTV)

Who says webinars are dead?  I love webinars! I still do them, and they do work. However, never did I expect I’d hear something new about webinars.  I was amazed when I heard how Sam Kwak, an entrepreneur, real estate investor, and webinar expert, does webinars. All those little things like pattern interruptions, retention graphs, and weird split tests improve his automated webinars. Here’s how Sam did it…   Key Takeaways: Introduction (00:00) Meet Sam Kwak (01:46) The evolution of Sam’s webinars (04:29) How do you treat a webinar like a machine (09:22) How to analyze a webinar after it’s done (15:43) Unique pattern interruptions to increase retention (20:36) When to stop doing live webinars (25:37) Episode wrap-up (30:22)   Additional Resources  - Connect with me here  - Interview me on your show --- Download Season 1 episodes here -- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead. Follow us on your favorite podcasting platform so you never miss an episode!  

SFR 288: The Two Worlds Of Marketing

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