In the first episode of our inaugural season on the theme of Conscious Curation, Mach 49’s Chief Brand Officer shares his practice of helping brands unlock value.

A practice at the heart of our work at Stocksy, curation is an adaptive mode of thinking — one we share in common with many disciplines within the creative industries. Creativity isn’t just about having good ideas—it’s a mix of taste, instinct, and just enough overthinking to keep things interesting.

Together, Stocksy C.E.O. Trace Cohen and Creative Director Genevieve Ross co-host this interview series, explore how curation feeds into our guests’ creative practice. Taking a cue from our recent culture report, the Curation Paradox, they talk with industry-leading practitioners to find out what it takes to make work that stands out — and stands for something — in the ever-more crowded sea of sameness.