In this episode of Add To Cart, we dissect the year that was 2022 and look forward to what 2023 may bring with  Shaun Broughton, Managing Director for APAC and Japan from Shopify and Zhoe Lowe, General Manager of July.  Now, I made sure I asked the pointed questions in this chat and my guests didn’t disappoint.  We deconstruct the year that’s been and  get predictions around value propositions, key channels and tech going into next year.  Shaun gives us all the important (and often surprising) stats, he shares why value and longevity will be key going forward and we hear his plans for a spot of revenge travel in 2023.  Zhoe shares the affiliate marketing platforms she’s most interested in, how she thinks sexual wellness is a category worth watching in 2023 and why she spent Black Friday on a yacht in the Andaman Sea.

Links from the episode:

Athan Didaskalou from July Luggage: Reinventing the Wheel | #231

Shopify Plus (sponsored)

Packleo (sponsored)

Questions answered:

• What were Black Friday results like for July? 
• What is the marketing channel that will give retailers exceptional returns in 2023?
• What are your 2023 picks for technology or apps that retailers should have on their radar for experimentation?

This episode was brought to you by…  

Shopify Plus

Packleo

About your co-hosts

Shaun Broughton from Shopify

As APAC Managing Director, Shaun is spearheading Shopify’s expanding presence in the world’s largest market for retail eCommerce amounting to nearly $2.992 trillion in 2021. Under his leadership, Shopify teams across APAC are on a mission to make commerce better for everyone by providing local businesses with the technology tools, apps and services they need to easily sell and scale online and tap into the continued growth of ecommerce.

You can contact Shaun at LinkedIn

Zhoe Lowe from July

Zhoe Low is the General Manager of direct-to-consumer lifestyle brand July. Joining the business in 2019, Zhoe has delivered data-driven creative campaigns that have helped the business grow exponentially. Prior, she developed deep expertise in digital marketing, communications and customer acquisition as Marketing Lead at CoinJar, Australia's leading cryptocurrency platform. Zhoe’s stewardship is a key reason July continues to grow and impress across Australia, US, and the world.

You can contact Zhoe at LinkedIn

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Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.

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Contact Nathan: https://www.linkedin.com/in/nathbush/

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