🌎 Mateo Lopez is joined by Sam Willens (https://www.instagram.com/bodysamantix/) from The Micro Squad to chat about her unique online training business that offers themed workouts for nerds and fandom lovers. With nearly 3,000 members, her workouts are make fitness fun for fans of all kinds.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

The Micro Squad - https://www.instagram.com/themicrosquad/

The Micro Squad (website) - https://themicrosquad.com/

Sam's TikTok - https://www.tiktok.com/@bodysamantix?lang=en

🔥 Show Notes:

(00:00) Introducing Sam

(1:57) What is The Micro Squad?

(9:59) Writing and marketing online programs

(26:11) Run a successful gym with Kilo (visit https://usekilo.com/)

(26:43) Scaling the business

(31:01) Community building and retention

(34:27) Inside the business today 

(40:46) Creating and approaching content

(52:36) Advice for gym owners

(54:38) What's next and where to go to find Sam