In this episode of The Forecast, host Morgan Willis speaks with our Director of Paid Search + YouTube, Stasia Fulginiti, and Director of Integrated Media Investment, @Sheila Clough, on the late-night lessons advertisers can take away from the suspension and return of Jimmy Kimmel Live! They also discuss strategies for advertisers during viral moments for linear TV and YouTube.

The ForeCast is a podcast by Rain the Growth Agency, hosted by Morgan Willis. In each episode, we speak with industry experts about advertising, media, and the latest marketing trends, and sometimes we have a bit of fun, too! We close out each episode with our guest’s forecast for the future of their area of expertise.

Timestamps:

Intro (0:00)

The Suspension and Return of Jimmy Kimmel Live! (1:10)

Strategies for Advertisers During Viral Moments (3:41)

Reactive Advertising in Linear TV vs. YouTube (5:38)

Navigating Brand Safety in Controversial Topics (11:34)

Stasia and Sheila’s Forecast (14:27)

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