This week on the PRmoment podcast I caught up with serial PR entrepreneur and founder of Shine Communications Rachel Bell.

• Here is a quick summary of what Rachel and I discussed:

• Why she left Fleishman Hillard as an account director in 1997 to set up Shine.

• How the death of her father impacted her decision to launch Shine.

• Why Shine Communications was launched.

• Why Rachel took her first new business call for Shine on the morning of her father's funeral.

• Whether the anger Rachel felt about her father’s death helped to launch Shine

• Why the launch of Shine represented no risk for Rachel, in her mind.

• How Shine, launched by Rachel, previously an account director at Fleishmanhillard, won the FA Premier League and Timberland accounts in its first year.

• Why pride is often the reason people don’t launch a new business.

• Why Rachel loves the “fire in the belly” approach of new businesses.

• Rachel talks about the growth of Shine in its early years.

• How Rachel has been involved in so many people’s start ups from John Doe, to Mischief, to Shine and Aduro.

• Why Mischief started out as a Shine conflict shop.

• I ask Rachel whether Shine would be a bigger business today if she hadn’t launched so many PR firms from it.

• Rachel identifies the attributes she believes PR entrepreneurs need.

• Rachel identifies the most common mistakes PR entrepreneurs make.

• How Rachel owns businesses outside PR that are bigger than all the PR businesses put together!

• How the Shine/The Academy merger came about.

• Whether Rachel shed a tear when the Shine brand disappeared