The Allusionist

120. Shine Theory

07.30.2020 - By Helen ZaltzmanPlay

Download our free app to listen on your phone

Download on the App StoreGet it on Google Play

It’s great when you coin a phrase that really resonates with people, right? Until they start using it for businesses and ventures that are at odds with the meaning of it… Aminatou Sow and Ann Friedman, hosts of the podcast Call Your Girlfriend and authors of the new book Big Friendship, talk about what their term Shine Theory really means and what they had to do to keep it that way.

More episodes from The Allusionist