A really warm welcome to Purposely SHORT , short as in not long, a weekly episode featuring one of our past guests and their expertise on a certain topic. The aim is to give you a useful insight that you can action, helping you to deliver on your charitable mission. Enjoy.

In this SHORT episode, we revisit insights from Mark Weatherall, CEO of Life Education Trust. Mark reflects on discovering his why , creating environments where people can be the best they can be, and how that purpose has shaped his leadership across sport, community organisations, and now the for-purpose sector.

He shares the story of one of the toughest periods of his career: shifting a high-performance sporting culture from individualism to a team-centred, community-rooted model. It led to resistance, legal challenges, and moments of deep self-doubt - but ultimately transformed the sport and reinforced his belief in backing yourself when you know you're doing the right thing.

Mark also speaks to the heart of his motivation: empowering young people, championing participation over medals, and ensuring sport, like charity, delivers broader life outcomes.

This bite-sized episode is designed to give you a practical takeaway about purpose-driven leadership, resilience, and staying true to your values even under pressure.

This episode of Purposely was brought to you by Benevity and Trust Investments .