This one’s for anyone who’s ever had to manage a message—or rethink one. In this episode, Whitney Lee sits down with Ryan McCormick, co-founder of Goldman McCormick PR, for a conversation that challenges the typical PR playbook.

From navigating high-stakes situations to balancing authenticity with strategy, Ryan shares hard-earned insights from his journey through the ever-evolving world of public relations. They touch on the ethical tightrope of mixing business with beliefs, the real meaning of “trusted advisor,” and why some moments in PR can truly change lives.

Tune in to hear:• A behind-the-scenes look at crisis PR• Why authenticity matters more than ever• How to lead clients through chaos without losing your cool

You’ll walk away thinking a little deeper about what PR really means and what it can do when done right.

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