124. Siim Land: Communication Secrets from a YouTuber and Coach

Siim Land is an author, public speaker, online entrepreneur and a high performance coach. He creates content about biohacking, human optimization, and body mind empowerment. During college he studied anthropology and started writing about increasing one’s physical and mental potential on his blog siimland.com.

The skills that make a successful YouTuber

The skills foll into four groups:

* Communication skills. Unlike giving a talk, on YouTube you can take several takes until you sound polished. In a talk you don’t have a second chance. You have to be good communicator, presenter, to have some charismatic skills and uniqueness in your personality.

* Video editing skills, how YouTube algorithm works, create thumbnails, etc.

* Understand psychology of humans: what to do so they want to subscribe, watch more of your videos.

* Business, marketing, sales skills in order to make your YouTube channel a business. YouTube wants that people stays in YouTube, watch more videos, subscribe. YouTube penalizes you if you add a link on the video that directs to other pages. YouTube wants your session time to be long (the time a watcher spends on your video or other videos in the platform).

How to be eloquent in videos

You might not be interested in becoming a YouTuber but occasionally you will appear in a video, let’s say on an interview.

Get out of your own head. Don’t focus on the aspect of being in front of a camera or that you will be watched by thousands of people. Free yourself and focus in the interaction with the other person (e.g. the interviewer). Focus on how you explain this to a single person.

Related: Authentic Video Stories on Internet

Favorite quotation

“Between stimulus and response there is a space. In that space is our power to choose our response. In our response lies our growth and our freedom” — Viktor Frankl

Recommended book

A Man’s Search for Meaning by Viktor Frankl

Routine to Shine

Have periods when you’re practicing for at least 10-15 minutes without interruptions. Do it frequently.

Links

Siim’s YouTube channel