I’m excited about our topic today and I’ll start with a quote from Steve Jobs of Apple fame. So much is attributed to Steve you’re never sure, but this is attributed to him. I quote:

That's been one of my mantras - focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains.

The ability to simplify means to eliminate the unnecessary so that the necessary may speak.” — Hans Hofmann

Nothing is more challenging than returning an idea to its essence after it is shared. We are driven to augment, to add our take, to offer input intended to make it better.

The result?

What seemed simple and clear at first is suddenly convoluted and complicated. Often barely recognizable. Sometimes for the better. Other times, not. I suspect the latter to be the default outcome.

How about a case in point. Generating Revenue.

Tune in the podcast for the rest of this story.