Billboards and TV ads are no longer relevant; today, marketing is all about digital media—and if you're not producing it, you're missing out.

The good news is it's easier now than ever before to produce great content in house. All you need is a smartphone and a willingness to learn.

Here, marketing expert Mateo Lopez and media expert Mike Warkentin share some simple steps you can take today to start producing your own content and developing your own marketing team.

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Timeline:

5:06 – You don’t need to be an expert.

6:55 – Learn to market for free.

8:13 – Basic affinity marketing techniques you should be using.

11:33 – The power of events.

13:11 – The skills you need to produce great marketing content.

14:52 – Start small and be consistent.

16:52 – Be patient.

18:30 – Be friendly.

19:41 – You already have most of the technology you need right in your pocket.

22:12 – How to get clean audio.

23:03 – How to get a stable shot.

25:07 – You don’t need fancy editing software, but you do need to edit. 

27:35 – Why you should consider your business a mini media production company.

30:17 – Taking things to the next level: What to do when you’re ready to put some $ behind your media.

31:10 – True testimonial from the Two-Brain marketing course.