Paul Bedford is known as The Retention Guru. He is widely regarded as one of the world's leading authorities on gym membership retention. With a master's degree in exercise and health behaviours and a PHD from the London Sports Institute into adherence and participation, Paul is consulted by gyms all over the world on membership experience and retention rates. In his chat with Christian Harris on the Slip Safety Show, Paul discussed some of the trends he's seeing as a result of the Coronavirus outbreak; what club operators have been doing, and should be doing, to ensure they retain as many members as possible and position themselves for growth once the worst is over; and, as you'd expect given the theme of the show, also discussed the importance of cleanliness and hygiene on the member experience. You can find Paul at www.retentionguru.co.uk, and he's also active on Linkedin and Twitter. If you enjoy this and other Slip Safety Show episodes, please subscribe so you can be informed about future episodes.