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Small Business Success in Celina: Terramania’s Growth, Pivoting & Community Impact
What does it take to build a thriving small business in one of the fastest-growing cities in America?
In Episode 105 of The Closing Table with Lawyers Title, host Tamera Gaede sits down with Traci Miller, owner of Terramania — one of downtown Celina’s most-loved home décor shops.
Traci shares the REAL behind-the-scenes story of building her business:
✅ Pivoting her store from furniture to décor
✅ Navigating growth in Celina
✅ Evolving with customer needs & trends
✅ Offering services big box stores can’t compete with
✅ Building a strong team and supportive “shop family”
✅ How Terramania became the go-to spot for closing gifts, home styling, and custom gift boxes
🌵 Visit Terramania: https://terramaniashop.com/
📍 Downtown Celina, Texas
Whether you’re a small business owner, Realtor, or fan of thoughtful home décor — this episode will inspire you, educate you, and give you a behind-the-scenes look at what it takes to succeed in today’s marketplace.
CHAPTERS
00:00 – Welcome to Episode 105
00:35 – Meet Traci Miller, Owner of Terramania
01:20 – Three Years in Business: How the Shop Has Evolved
02:30 – From “Boho” to Western Influence: The Store’s Style Shift
03:45 – How Celina’s Culture Shaped Terramania
05:05 – Pivoting: How Traci Decides When to Change Inventory
06:10 – The Challenges of Brick & Mortar vs Online Retail
07:45 – Social Media + Storytelling: Terramania’s Secret Weapon
09:15 – House Calls: Bringing Décor Straight Into Customers’ Homes
10:50 – The Growing Celina Community & Its Impact
12:40 – The Reality of Downtown Turnover & Rent Challenges
14:30 – Why Terramania Thrives with Celina’s EDC Support
16:10 – The Importance of Sundays & 7-Day Operation
17:00 – The Power of Community Events & Shop Traffic
18:25 – The Role of Her Support System & Staff Culture
20:40 – Traci’s Team: Each Person’s Strengths
22:00 – Andrew Stories: Behind-the-Scenes Realness & Humor
23:20 – Building Relationships with Customers
24:30 – Realtor Relationships & Closing Gift Boxes
26:05 – Home Builder Partnerships
27:00 – Gift Box Options & Pricing
29:00 – What Goes Inside a Terramania Gift Box
31:30 – How Realtors Order & Customize Gift Boxes
32:30 – Advice for Women Wanting to Start a Business
33:20 – The Power of Community, Faith & Support
34:00 – Closing Remarks
In Episode 105 of The Closing Table with Lawyers Title, host Tamera Gaede sits down with Traci Miller, owner of Terramania — one of downtown Celina’s most-loved home décor shops.
Traci shares the REAL behind-the-scenes story of building her business:
✅ Pivoting her store from furniture to décor
✅ Navigating growth in Celina
✅ Evolving with customer needs & trends
✅ Offering services big box stores can’t compete with
✅ Building a strong team and supportive “shop family”
✅ How Terramania became the go-to spot for closing gifts, home styling, and custom gift boxes
🌵 Visit Terramania: https://terramaniashop.com/
📍 Downtown Celina, Texas
Whether you’re a small business owner, Realtor, or fan of thoughtful home décor — this episode will inspire you, educate you, and give you a behind-the-scenes look at what it takes to succeed in today’s marketplace.
CHAPTERS
00:00 – Welcome to Episode 105
00:35 – Meet Traci Miller, Owner of Terramania
01:20 – Three Years in Business: How the Shop Has Evolved
02:30 – From “Boho” to Western Influence: The Store’s Style Shift
03:45 – How Celina’s Culture Shaped Terramania
05:05 – Pivoting: How Traci Decides When to Change Inventory
06:10 – The Challenges of Brick & Mortar vs Online Retail
07:45 – Social Media + Storytelling: Terramania’s Secret Weapon
09:15 – House Calls: Bringing Décor Straight Into Customers’ Homes
10:50 – The Growing Celina Community & Its Impact
12:40 – The Reality of Downtown Turnover & Rent Challenges
14:30 – Why Terramania Thrives with Celina’s EDC Support
16:10 – The Importance of Sundays & 7-Day Operation
17:00 – The Power of Community Events & Shop Traffic
18:25 – The Role of Her Support System & Staff Culture
20:40 – Traci’s Team: Each Person’s Strengths
22:00 – Andrew Stories: Behind-the-Scenes Realness & Humor
23:20 – Building Relationships with Customers
24:30 – Realtor Relationships & Closing Gift Boxes
26:05 – Home Builder Partnerships
27:00 – Gift Box Options & Pricing
29:00 – What Goes Inside a Terramania Gift Box
31:30 – How Realtors Order & Customize Gift Boxes
32:30 – Advice for Women Wanting to Start a Business
33:20 – The Power of Community, Faith & Support
34:00 – Closing Remarks
View all episodes
By Tamera GaedeWhat does it take to build a thriving small business in one of the fastest-growing cities in America?
In Episode 105 of The Closing Table with Lawyers Title, host Tamera Gaede sits down with Traci Miller, owner of Terramania — one of downtown Celina’s most-loved home décor shops.
Traci shares the REAL behind-the-scenes story of building her business:
✅ Pivoting her store from furniture to décor
✅ Navigating growth in Celina
✅ Evolving with customer needs & trends
✅ Offering services big box stores can’t compete with
✅ Building a strong team and supportive “shop family”
✅ How Terramania became the go-to spot for closing gifts, home styling, and custom gift boxes
🌵 Visit Terramania: https://terramaniashop.com/
📍 Downtown Celina, Texas
Whether you’re a small business owner, Realtor, or fan of thoughtful home décor — this episode will inspire you, educate you, and give you a behind-the-scenes look at what it takes to succeed in today’s marketplace.
CHAPTERS
00:00 – Welcome to Episode 105
00:35 – Meet Traci Miller, Owner of Terramania
01:20 – Three Years in Business: How the Shop Has Evolved
02:30 – From “Boho” to Western Influence: The Store’s Style Shift
03:45 – How Celina’s Culture Shaped Terramania
05:05 – Pivoting: How Traci Decides When to Change Inventory
06:10 – The Challenges of Brick & Mortar vs Online Retail
07:45 – Social Media + Storytelling: Terramania’s Secret Weapon
09:15 – House Calls: Bringing Décor Straight Into Customers’ Homes
10:50 – The Growing Celina Community & Its Impact
12:40 – The Reality of Downtown Turnover & Rent Challenges
14:30 – Why Terramania Thrives with Celina’s EDC Support
16:10 – The Importance of Sundays & 7-Day Operation
17:00 – The Power of Community Events & Shop Traffic
18:25 – The Role of Her Support System & Staff Culture
20:40 – Traci’s Team: Each Person’s Strengths
22:00 – Andrew Stories: Behind-the-Scenes Realness & Humor
23:20 – Building Relationships with Customers
24:30 – Realtor Relationships & Closing Gift Boxes
26:05 – Home Builder Partnerships
27:00 – Gift Box Options & Pricing
29:00 – What Goes Inside a Terramania Gift Box
31:30 – How Realtors Order & Customize Gift Boxes
32:30 – Advice for Women Wanting to Start a Business
33:20 – The Power of Community, Faith & Support
34:00 – Closing Remarks
In Episode 105 of The Closing Table with Lawyers Title, host Tamera Gaede sits down with Traci Miller, owner of Terramania — one of downtown Celina’s most-loved home décor shops.
Traci shares the REAL behind-the-scenes story of building her business:
✅ Pivoting her store from furniture to décor
✅ Navigating growth in Celina
✅ Evolving with customer needs & trends
✅ Offering services big box stores can’t compete with
✅ Building a strong team and supportive “shop family”
✅ How Terramania became the go-to spot for closing gifts, home styling, and custom gift boxes
🌵 Visit Terramania: https://terramaniashop.com/
📍 Downtown Celina, Texas
Whether you’re a small business owner, Realtor, or fan of thoughtful home décor — this episode will inspire you, educate you, and give you a behind-the-scenes look at what it takes to succeed in today’s marketplace.
CHAPTERS
00:00 – Welcome to Episode 105
00:35 – Meet Traci Miller, Owner of Terramania
01:20 – Three Years in Business: How the Shop Has Evolved
02:30 – From “Boho” to Western Influence: The Store’s Style Shift
03:45 – How Celina’s Culture Shaped Terramania
05:05 – Pivoting: How Traci Decides When to Change Inventory
06:10 – The Challenges of Brick & Mortar vs Online Retail
07:45 – Social Media + Storytelling: Terramania’s Secret Weapon
09:15 – House Calls: Bringing Décor Straight Into Customers’ Homes
10:50 – The Growing Celina Community & Its Impact
12:40 – The Reality of Downtown Turnover & Rent Challenges
14:30 – Why Terramania Thrives with Celina’s EDC Support
16:10 – The Importance of Sundays & 7-Day Operation
17:00 – The Power of Community Events & Shop Traffic
18:25 – The Role of Her Support System & Staff Culture
20:40 – Traci’s Team: Each Person’s Strengths
22:00 – Andrew Stories: Behind-the-Scenes Realness & Humor
23:20 – Building Relationships with Customers
24:30 – Realtor Relationships & Closing Gift Boxes
26:05 – Home Builder Partnerships
27:00 – Gift Box Options & Pricing
29:00 – What Goes Inside a Terramania Gift Box
31:30 – How Realtors Order & Customize Gift Boxes
32:30 – Advice for Women Wanting to Start a Business
33:20 – The Power of Community, Faith & Support
34:00 – Closing Remarks