Small Farm Nation

Small Farm Nation episodes:

• 08.09.2021

  How to respond to “why are your farm products so expensive?”

  smallfarmnation.com So it’s December and we’re winding down the farm season. While that means we have fewer chores to do, we still have farm chores, right? Frozen water troughs, hay that’s gotta be dished out, pigs still need to be...

  
• 07.26.2021

  Should you partner with other farmers?

  smallfarmnation.com So it’s December and we’re winding down the farm season. While that means we have fewer chores to do, we still have farm chores, right? Frozen water troughs, hay that’s gotta be dished out, pigs still need to be...

  
• 07.19.2021

  Email vs Social Media. What’s best for your farm?

  smallfarmnation.com So it’s December and we’re winding down the farm season. While that means we have fewer chores to do, we still have farm chores, right? Frozen water troughs, hay that’s gotta be dished out, pigs still need to be...

  
• 07.12.2021

  How to grow your farm’s email list

  smallfarmnation.com So it’s December and we’re winding down the farm season. While that means we have fewer chores to do, we still have farm chores, right? Frozen water troughs, hay that’s gotta be dished out, pigs still need to be...

  
• 07.05.2021

  Should you worry about email unsubscribes?

  smallfarmnation.com So it’s December and we’re winding down the farm season. While that means we have fewer chores to do, we still have farm chores, right? Frozen water troughs, hay that’s gotta be dished out, pigs still need to be...

  
• 06.30.2021

  How to get more traffic to your farm website

  smallfarmnation.com So it’s December and we’re winding down the farm season. While that means we have fewer chores to do, we still have farm chores, right? Frozen water troughs, hay that’s gotta be dished out, pigs still need to be...

  
• 06.23.2021

  When to use storytelling with farm marketing

  smallfarmnation.com So it’s December and we’re winding down the farm season. While that means we have fewer chores to do, we still have farm chores, right? Frozen water troughs, hay that’s gotta be dished out, pigs still need to be...

  
• 06.16.2021

  How to differentiate your farm from look-alike competitors

  smallfarmnation.com So it’s December and we’re winding down the farm season. While that means we have fewer chores to do, we still have farm chores, right? Frozen water troughs, hay that’s gotta be dished out, pigs still need to be...

  
• 06.09.2021

  Is the customer REALLY the hero of your story?

  smallfarmnation.com So it’s December and we’re winding down the farm season. While that means we have fewer chores to do, we still have farm chores, right? Frozen water troughs, hay that’s gotta be dished out, pigs still need to be...

  
• 06.02.2021

  Should You Outsource Any Farm Marketing

  smallfarmnation.com So it’s December and we’re winding down the farm season. While that means we have fewer chores to do, we still have farm chores, right? Frozen water troughs, hay that’s gotta be dished out, pigs still need to be...

  
• 05.26.2021

  Farm Marketing – Active vs. Latent Customer Needs

  smallfarmnation.com So it’s December and we’re winding down the farm season. While that means we have fewer chores to do, we still have farm chores, right? Frozen water troughs, hay that’s gotta be dished out, pigs still need to be...

  
• 05.20.2021

  Biggest Mistakes with Farm Websites

  smallfarmnation.com So it’s December and we’re winding down the farm season. While that means we have fewer chores to do, we still have farm chores, right? Frozen water troughs, hay that’s gotta be dished out, pigs still need to be...

  
• 12.26.2020

  7 Winter Farm Marketing Tips

  smallfarmnation.com So it’s December and we’re winding down the farm season. While that means we have fewer chores to do, we still have farm chores, right? Frozen water troughs, hay that’s gotta be dished out, pigs still need to be...

  
• 10.10.2020

  How to Tackle Farm Price Objections: Farm Podcast

  Free farm marketing training at smallfarmnation.com We all know that sustainably produced food is more expensive than supermarket food, so how do we explain that when challenged? This week I want to discuss a challenge that many small farmers face.  It’s one that...

  
• 10.10.2020

  How to Create an Email List for your Farm

  smallfarmnation.com One of the challenges I hear most often expressed from small farmers (really any small business, actually), is how difficult it is to create an email list of potential customers. In this episode, we'll discuss three keys to putting your...

  
• 10.13.2019

  THE FARM ONE-PAGE BUSINESS PLAN TEMPLATE

  smallfarmnation.com Okay, so it’s strategy week here on the Small Farm Nation podcast. And nothing says “strategy” more than business planning, so that’s the focus this week. Now, the first thing you're told to do when starting a business...

  
• 10.06.2019

  8 Logo design mistakes

  smallfarmnation.com What do most people think of when they think of branding? They think of logos. In fact, many people think that their logo is their brand. And you can’t have a great brand without a super cool logo...

  
• 09.29.2019

  Learn to become a farm entrepreneur

  smallfarmnation.com What can you do if you have a business but you’re not a natural entrepreneur? Today, I’m gonna show you how to stop working ON your business rather than being a slave to it so you can avoid burnout...

  
• 08.04.2019

  Why You Must Create a Great Farm Brand

  smallfarmnation.com Big businesses spend a fortune building their brands. But is branding important for your farm business? Today, I’m here to tell you that it absolutely is critical to build your farm brand, and I’ll explain why.

  
• 07.07.2019

  7 Habits of Successful Farm Marketers

  smallfarmnation.com So what’s the secret to marketing farm and local food products? Today, I’ll tell you, and set you on a solid foundation for marketing your farm and/or food products.

  
• 06.23.2019

  How to Grow Your Farm’s Email List: Farm Podcast

  FREE farm marketing training at smallfarmnation.com - Email marketing is a great way to sell your farm products, but how do you build a list in the first place? In this episode I walk you through the four not-so-simple steps of...

  
• 06.16.2019

  Why Small Farms Fail: Farm Podcast

  FREE farm marketing course at smallfarmnation.com Small businesses routinely fail in every industry segment, but what   causes small farms to fail? In this episode I share 7 reasons why small farms fail, so you learn what not to do so that...

  
• 06.09.2019

  Is your farm a money-sucking hobby or a profitable business?

  Free marketing course at smallfarmnation.com The phrase hobby farm is cute and all, but what’s the difference between a hobby farm and a farming business? In this episode, I’m going to tell you why you might have a farm hobby that...

  
• 06.02.2019

  How to Start a Farm Business: Farming Podcast

  Free video ecourse at smallfarmnation.com Many people dream of starting a sustainable family farm, but what are the keys to having a successful farm business? In this episode, I share my 11 business rules for starting and running a successful farm business. 11...

  
• 05.26.2019

  Critical Questions to Answer Before Buying Your Farm or Homestead: Farming Podcast

  Free training at smallfarmnation.com When you search for rural land you’ll find all sorts of places that look promising. But how do you know if you’ve found your dream property? Today, I’ll share what we’ve learned and cover the 23 questions...

  
• 05.19.2019

  How Farmers Use Coolbots to Keep Products Cool: Farm Podcast

  smallfarmnation.com Whether you're selling market vegetables, pastured meats or raw milk and farmstead cheese, one thing's for certain. You gotta keep your products cool to preserve shelf life. In this episode, we learn how farmers use Coolbots to do...

  
• 05.12.2019

  Why your farm’s ideal customer doesn’t matter: Farming Podcast

  smallfarmnation.com You’ve probably heard how important it is to define and communicate with your ideal customer. So is it? In this episode, I’ll tell you why it’s a waste of time focusing on mythical ideal customers and walk you through...

  
• 05.05.2019

  Should you start a Facebook page or a Facebook group?

  smallfarmnation.com This week I’ll answer a listener’s question on whether it’s best to start a Facebook page or a Facebook group for her farm. I cover the pros and cons of each and describe what you can do with...

  
• 04.28.2019

  Random Acts of Farm Marketing

  smallfarmnation.com Today I want to discuss a crisis in small business. A crisis in most businesses, actually, but particularly in farm businesses. It’s a problem that creates undue stress, panic and results in farmers not building their brands, getting enough customers...

  
• 04.21.2019

  Why You Must Start Marketing Before You Start Farming

  smallfarmnation.com If you’re planning to start a farm—or any small business—when should you start marketing it? In this episode I explain why you should start marketing your farm BEFORE you even open for business.

  
• 04.14.2019

  How to Create a Great Farm Brand: Farm Podcast

  smallfarmnation.com Big businesses spend a fortune building their brands. But is branding important for your farm business? Today, I’m here to tell you that it absolutely is critical to build your farm brand, and I’ll explain why.

  
• 04.07.2019

  Selling meat by weight online & taking payments for farm tours

  smallfarmnation.com This week I’ve got three questions to tackle. One is about the tricky issue of selling meat by product weight online. A related question is about managing inventory of meat when selling both online and at a farm...

  
• 03.31.2019

  Robert Brady on Marketing Your Farm with Google Ads

  smallfarmnation.com This week I'm joined by Robert Brady of Righteous Marketing. Robert has a very unique background of great interest to Small Farm Nation. He grew up on a farm and his father still runs a successful pasture-based beef...

  
• 03.24.2019

  How to Set Wholesale Prices & When to Buy Farm Equipment

  smallfarmnation.com This week I address listener questions on: When to buy farm equipment, whether to buy new or used equipment, and how to set wholesale prices for farm products.

  
• 03.17.2019

  How to Write a Great About Page for Your Farm

  smallfarmnation.com Lots of farmers struggle with how to share their story. In this week's farm podcast, I share the advice I gave to a farmer about how to share her story and create a great about page for your...

  
• 03.10.2019

  When to Avoid Sales Funnels and Marketing Gimmicks

  smallfarmnation.com In this farm podcast, I discuss why you may not want to use automated sales funnels and marketing gimmicks in marketing your farm business. I describe the Jeff Walker Product Launch Formula, what it's designed to do...

  
• 03.03.2019

  Joel Salatin on How to Swap a Depressing Job for a Rewarding Farm

  smallfarmnation.com This week Joel Salatin of Polyface Farms and I have a provocative discussion about how to quit an unfulfilling job and start a farm business. Joel offers some real gems in this episode, as he outlines his seven...

  
• 02.24.2019

  How to Start a Profitable Flower Farm

  smallfarmnation.com Joining me today is Niki Irving the flower farmer and florist behind flourish flower farm in Asheville. Niki's farm grows specialty an heirloom cut flowers using sustainable and natural practices and Nikki also creates seasonally inspired floral designs...

  
• 02.17.2019

  How to Start a Farm Tanning Sheepskins

  smallfarmnation.com As sustainable livestock farmers, we want to honor the whole animal. But what about when it comes to using the animals hides? Joining me today is Sarah Scully founder of Vermont Natural Sheepskins. Sarah and her husband, Rick,...

  
• 02.10.2019

  How to Scale Up Pastured Poultry

  smallfarmnation.com Today I'm speaking with Paul Grieve of pasture Pasturebird, a pasture poultry operation whose meat chickens are enjoyed by the Los Angeles Lakers and Dodgers and numerous chefs and consumers in Southern California. Paul is also one of...

  
• 02.03.2019

  Starting Up a New Farm

  smallfarmnation.com This week I talk about the sometimes long and steady process of setting up a new farm. My guest is Jenn Colby of Howling Wolf Farm in Vermont. We also tackle the touchy issue of why it's sometimes more...

  
• 01.26.2019

  Craft Meat With Crowd Cow

  smallfarmnation.com I’ve got a fascinating episode this week as we examine one of the biggest problems consumers face when wanting to buy directly from farmers. And that problem is, it’s inconvenient. Today I’m speaking with Joe Heitzeberg, co-founder and CEO...

  
• 01.20.2019

  Meat Rabbits

  smallfarmnation.com Today I’m speaking with Callene and Eric Rapp of Rare Hare Barn in Kansas. They raise a few types of heritage breed rabbits, including the American Chinchialla, which I’ve also raised quite a bit of. Now, I love this topic...

  
• 01.13.2019

  Sheep & Artisan Cheese

  smallfarmnation.com In this episode I’m joined by Sarah Hoffman of Green Dirt Farm in Missouri, where she raises sheep on pasture, milks them and turns their milk into award-winning cheese. We discuss Sarah’s journey to farm life and how her desire...

  
• 01.06.2019

  Greg Judy: Leasing Farm Land

  smallfarmnation.com It’s nice to kick off the year by hearing from Greg Judy. If you’re not familiar with Greg, he’s well-known for two things. The first reason he’s well known is that he has created a sizable farming operation by first...

  
• 12.03.2018

  A huge email list mistake

  smallfarmnation.com Today I want to cover a critical mistake—a huge mistake that almost everyone makes with their email list. Not just farmers, but I’d say over 90% of ALL businesses. And I don’t want you to continue making that mistake, so...

  
• 11.26.2018

  How many farm brands?

  smallfarmnation.com So it’s branding week here on the Small Farm Nation podcast. And we’re going to talk about not just branding, but how many farm brands you should have. So this isn't a super long episode but it is super...

  
• 11.19.2018

  How to be an entrepreneur

  smallfarmnation.com What can you do if you have a business but you’re not a natural entrepreneur? Today, I’m gonna show you how to stop working ON your business rather than being a slave to it so you can avoid burnout...

  
• 11.12.2018

  How to Create an Email List

  smallfarmnation.com So it’s marketing week here on the Small Farm Nation podcast. And one of the challenges I hear most often expressed from small farmers (really any small business, actually), is how difficult it is to create an email list of...

  
• 11.05.2018

  Farm Website Platform Comparison

  smallfarmnation.com It’s online marketing week here on the Small Farm Nation podcast. And this week we’re talking websites, or, more specifically, what website design tool you should use. And we have plenty of options, right? There’s lots of website...