In this gupshup let’s revise fast fashion..a modern day phenomenon of take -make-use-dispose.. But what next? Fast fashion enables companies to mass market, it enables manufacturers to mass produce and provokes consumers to buy latest trends for cheap. Tell me, have you fallen into this trap already? I guess most of us have.

That’s why circular business models have emerged as a key area of focus.

Unlike the linear model, circular business models transform how fashion brands and retailers create value; it presents an opportunity to fulfill consumer demands, drive innovation and simultaneously reduce environmental impact.

Bank & Vogue (BVG Group) which is the largest trader of second-hand goods in North America, operates one of the biggest commercial remanufacturing facilities in the World.

In 2002, they started the Beyond Retro which is Europe’s largest and best-known vintage retail chain. As the name suggests their specialty is vintage clothing, and Beyond Retro has carved out a niche as a vintage brand and label in the fashion industry. They aims to deliver a superior shopping experience to its clientele & their clothing collection is sourced globally and hand-picked by a team of vintage fashion experts.

Not only is Beyond Retro recycling product and saving textile waste from landfill, they are indeed making a conscientious effort to streamline every part of their business, from packaging to shipping, to minimise their footprint on the environment.

TIME magazine has named Renewcell's fiber Circulose® as one of the

best innovations of 2020: BVH will be supplying Renewcell 300,000 metric tons of post-consumer denim a year for this project. H&M and Levi's are already using this fiber to produce new products, proving that innovations like these will shape the future of the fashion industry.

Approximately 7,000 Tropical shirts were diverted from landfill and transformed into a vibrant array of one-one-a-kind Converse Chuck 70’s, continuing on the iconic footwear brand’s legacy of enabling creative expression.

Considering the perceived risk of cannibalisation, operational complexity of new models and uncertainty on the financial viability it’s fascinating to see the involvement of an established brand like Bank & Vogue in implementing circular business models.

This commitment proves that the time for innovation and progress on circular models is now.

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Links to our profile:

Sreepriya Sridharan | Circular Business Podcast;

Piyush Dhawan | The Circular Collective

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Keywords : What is a circular economy? ; Circular Economy Podcast ; Circular Business Models ; Circular Design