Robert Collier said “Always enter the conversation already occurring in the prospect's mind.” With most outbound marketing and sales approaches, you’re simply shooting a shotgun and hoping to hit something. It’s usual (even good!) to have a 1-2% reply rate from cold email. But what if you could join the conversation your prospect is actually having, knowing they have a need?

With Social Listening, you can! Listen to this episode where I interview my friend Geordie Wardman on exactly how he leverages Twitter to see conversations happening RIGHT NOW and how he uses outsourced labor to get the conversation started so he can close B2B services. This is a great business-to-business marketing tactic that should be on your Priority of Marketing Campaigns list. Tune in and learn exactly what to do!