James Dumoulin, Co-Founder of The School of Hard Knocks, sits down with Mike Hoffman, Founder & CEO of Longhorn Investments, for a conversation about content creation, viral growth, and building a business with purpose.

In this episode, James shares his journey from making simple book recommendation videos to interviewing billionaires and reshaping financial education for the digital age. He opens up about the mindset shifts that helped him grow, the power of asking bold questions, and how a single video can change everything, even if you have zero followers.

The School of Hard Knocks is on a mission to make financial literacy, career guidance, and real-world advice accessible to all. James explains how he’s using short-form media to help others avoid life’s hardest lessons, and why adding your own voice to popular content formats can unlock major success.

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💼 Check out The Longhorn Way page at longhorninvestments.com/podcasts/the-longhorn-way

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