I had the pleasure of interviewing social media marketing professor Niklas Myhr, who teaches at Chapman University here in Orange County, California, about his social media classes and advice for both professional MBA students as well as undergrads.

 Key Highlights

[00:48] Introduction of Podcast Guest, Niklas Myhr

[01:08] Who is Dr. Niklas Myhr?

[03:22] Teaching Undergrads

[06:12] Undergrads's Level of Aptitude

[06:27] 3 Components for Every Social Media Professional

[10:09] Connect with Niklas

Notable Quotes

• I tell my students that if you find yourself in a situation where you basically can kill a brand overnight, and the company doesn't even know how much control of the cockpit they have given. Please try to get an executive sit them down for coffee, and ask them stupid questions about who are you? What are you doing? What's your voice, because they have built a brand perhaps for 50 years. And you can kill it overnight. 
• It is a balance. I tell students don't consider it dangerous for you career wise to join a company that doesn't allow you to have a personal social media presence in parallel to your full time employment.
• I think that then they need to get out of this mindset that you should do one thing really well, instead of doing a mediocre job everywhere, I say that it's some truth to that statement.
• Even if you have a minimal presence, you need to be technically proficient, to develop a skill and a voice of your own on behalf of the brand.
• Storytelling is sort of the key element. And I think that successful MBAs that did this without technology before I tell them, if you're if you're good at building relationships, and trust, and networks, that's great. Those skills are still applicable in social media age, you just can do more of it faster.
• And I think that successful MBAs that did this without technology before I tell them, if you're if you're good at building relationships, and trust, and networks, that's great. Those skills are still applicable in social media age, you just can do more of it faster.

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